Have you ever put something off that you know you should have started sooner?
As the days and weeks go by, you relegate it to the bottom of your to-do list. Finally one day you have a bit of free time, so you get around to it. And you think “why didn’t I start this earlier?” For most businesses, this is their relationship to video marketing.
Even though the capabilities have been around for more than a decade, they are just starting to follow suit and get on board. But the difference between now and a few years ago is that nowadays video marketing is imperative.
If you don’t use video as a key part of your strategy, you are behind the times. In fact, here are four statistics from Hubspot to show you the massive potential of video marketing.
- 50% of online video now accounts for 50% of all mobile traffic
- 75% of business executives watch work-related videos at least weekly
- 96% of B2B companies are planning to use video in their content marketing over the next year
- Using the word “video” in an email subject line boosts open rates by 19% and increases click-through rates by 65%
If you’re starting to see the greater picture of why video is an important tool for your marketing efforts, let me just seal the deal. Here are a few ways in which it can help your business.
Builds Authenticity
With mediums like Periscope and Snapchat, you can really turn your audience into friends. Digital consumers crave authenticity, and allowing your customers to see the real faces behind your brand is a great way to demonstrate it.
Removes Doubts
Humans are hardwired from birth to use social cues as a compass. Video reviews, demonstrations, and testimonials are a way to greatly reduce any doubts that your customer may have about your product or service, in a way that text alone can’t.
Boosts your SEO
Search engine algorithms are going to continue giving more weight to video content as Google is aware of how effective it is with audiences.
Social Media Friendly
Engagement rates for text content versus video content is not even comparable. The vast majority of people are a lot more likely to give your video the time of day as opposed to reading a chunk of text.
It’s Easy to Do
Creating great video used to be a long and length process. Fortunately HD camera phones and user-friendly editing software is making it increasingly simple to shoot and edit a high quality video.
Increased Engagement and Conversions
As the above statistics suggest, video content has higher engagement rates and improved conversions, as well as retaining customer attention and minimizing unsubscribes.
And there you have it, a few reasons as to why you need to start with video marketing. What are your video marketing plans in the next year? Let us know in the comments.
About Digital Impact Agency
Digital Impact Agency is a creative firm specializing in interactive media and inbound marketing strategies for manufacturing and technology companies, professional service firms (architectural, engineering, construction, legal and consulting), nonprofits and enterprise companies. We are a team of innovative entrepreneurs focused on creating the most strategic and effective communication channels for our clients.
