We have delved into voice search in the previous blog, but to be an effective marketer, it is important to master all distinct types of search. Consumers, both retail and business, are using a variety of search marketing methods, and you increase your odds of ranking high and connecting with them when they are included as part of your marketing strategy. Stay on top of changing SEO by maximizing your use of these 4 search types:
Predicted to comprise 50% of all online searches within the next 2 years, voice search should not be ignored. It is growing for a variety of reasons, including the popularity of personal assistant devices, more natural language used in queries, people are driven to multi-task, and the simple fact that the keyboards on mobile devices are not designed for human typing.
Online searching has changed dramatically in recent years, and Google Voice Search is the latest novelty in search tools. In fact, ComScore projects that, by 2020, 50% of all searches will be by voice. With so many people looking for answers by voice, saving their hands for driving, writing, cooking, eating, or anything other than typing, it is important to stay on top of this growing search method by optimizing your site for its use.
Website
A website is your virtual home. In the same way you would construct and decorate a home, you have to construct and ‘decorate’ a website to reflect your brand. This idea stretches from a strong technical foundation (to make your site easily found by search engines) to design and content elements that complement each other.
Today, few of us have only one screen in our lives. And the number only keeps growing. Between tablets, smartphones, laptops, and the like, we access information via applications or websites from a variety of screens, on devices with a range of capabilities. What does this constant interaction with our inanimate friends mean? Businesses need to focus on creating positive user experiences. They need to develop applications and websites that are quick to load and easy to use. Nothing frustrates a user more than slow loading information and confusing functionality. And that frustration means they won’t come back.
A recurring theme for businesses today is, “we have a website, but we don’t like it” or maybe they do like the website, but it’s not capturing the leads and generating the business that they’d like. Here is where website redesign comes in. Some might be tempted to tell these folks they need an entirely new website (which is occasionally the case), but a refresh might be all they need.
Take a Hard Look
What is the first impression your website gives? If it went on a job interview, did it show up in pajamas or in a suit? Your website is your calling card to the internet world. A few key things to look for: clear and consistent branding, diversified content, and a killer homepage.
Calls-to-action (CTAs) are one of the most important drivers in your inbound marketing efforts. They encourage prospects to become leads and leads to become customers. Consider these ways to craft effective CTAs that capture your target audience’s attention and encourage them to spend their time and money with you.
You’ve got prospects to your landing page, but you don’t want to lose them there. Good landing pages are vital for retaining audience engagement and moving prospects one step further down the sales funnel. Read on for some tips to get your landing pages in great shape and ready to boost website conversions.
Generating more traffic to your website is vital to increasing your leads, filling your sales pipeline, and eventually converting leads into sales. But before you can begin the sales process, you need to get prospects to your website. Here are a few tried and true ways to drive more traffic to your website and realize those higher lead and sales goals.
