As the landscape of digital marketing has changed dramatically in recent years, one trend stands out; video marketing. This type of marketing is suited for today’s consumer, easily shared, interest grabbing and accessible effortlessly from mobile devices.
The holidays are a great time of year to rethink business strategy. Consumers are switching their focus, winding down from work and giving more attention to your offers than their busy schedule would usually allow. As a marketer, one of the best ways you can leverage this is by creating social media campaigns that are geared towards the holidays.
For many companies, a huge proportion of annual sales can occur in November and December. Effective social media practices can reinforce your goals for the holiday season and help you and your team finish the year strong.
Here are some social media marketing tips to implement these holidays if you run a B2B company.
November and December are a wonderful time for marketers. Customers reach into their pockets for their loved ones and often purchase goods and services in a way that they otherwise wouldn’t have throughout the year. This is why business savvy companies look to develop holiday season themed specials and content in order to best capitalize on this time of year.
Everyone in the digital marketing world is looking for the magic pill. They are searching for the one tactic that will span the test of time, and hopefully last for years.
Unfortunately, we’re in a period of transition, and the marketing landscape is constantly changing. Some of the methods that we employ today may be obsolete a few years from now. In fact, there has been lots of talk of traditional SEO becoming completely irrelevant.
Yet marketers the world over, are still looking for a sustainable method, they have yet to find one. But there is one way that the work they put in today can reap benefits for years; this is evergreen content.
Have you ever put something off that you know you should have started sooner?
As the days and weeks go by, you relegate it to the bottom of your to-do list. Finally one day you have a bit of free time, so you get around to it. And you think “why didn’t I start this earlier?” For most businesses, this is their relationship to video marketing.
Video is transcending the mere label of being ‘a marketing tool.’ Going forward, it will be vital in all marketing strategies in the next decade.
Most of us realize the immense potential of video marketing as a tool for communicating with our digital audiences. We love to put video on our homepage as an introduction to our brand and product or service offerings. But how many of us stop there?
Michael Litt wrote a great post on this tendency, pointing out that “a lot of B2B brands create top-of-the-funnel explainer videos and call it a day.” He goes on to say, “this is a huge mistake as a worthwhile video certainly doesn’t end at the top of the funnel if you’re trying to realize ROI.” Considering the amount of exposure and engagement video achieves, ways to structure and achieve a good video content mix merits a discussion. A good content mix, one that appeals to buyers at varying stages of the buying cycle, can make the difference between a good use of video and a phenomenal use of video – not to mention a huge boost to potential revenue.
People love visual content. It is engaging and easily digestible. Why are there so many pictures of cats on the Internet? One, a LOT of people like cats. Two, it takes one second to process that cute image. As a manufacturer, visuals are one of the easiest and most engaging forms of content you can produce. And it doesn’t matter if your product isn’t the most glamorous or interesting. Its application is. But I digress. Let’s talk about 4 of the biggest benefits of visual content production for manufacturing companies. We’ll also throw in a few engaging visual content ideas for good measure.
Video is a fantastic way to communicate the story behind your nonprofit. It's your marketing department's job to tell the story, create awareness of the cause, and garner support by tugging on the heartstrings of donors and volunteers. Nothing moves people like visually seeing how your nonprofit makes a difference. Take a look at these five awesome video marketing ideas from other successful nonprofits who get how to create a movement.