Artificial Intelligence (A.I.) has been on the rise, with no slowdown in sight. With the recent revision in data collection disclaimers by tech companies, consumer trust in this technology has grown. Even for those who may not realize they are using artificial intelligence, the idea is exciting; the possibility of instant communication alone is enough to lure customers in. They are savvier than ever, and the need for instant gratification, combined with the high level of education and knowledge about their buying needs, makes the timing right for today’s customers to accept the idea of creating relationships with artificial intelligence personas representing you.
You’ve got an innovative new product or service. Your team has planned the perfect marketing funnel. You’ve invested your valuable resources into the launch. You’re ready for the customers to come to you in droves, you’re convinced that they’re just going to throw money at you, and then…..crickets.
The term artificial intelligence may invoke images of personal robots working as maids or self-driving cars (which is somewhat true), but you may not realize that it is not only already part of our daily lives, but has been studied and developed for years. In fact, the term was coined back in 1956 when Dartmouth professor John McCarthy first pondered whether or not a computer could learn like a human child. Today’s artificial intelligence is better than ever because over 90% of the world’s data has been generated in the past two years!
In the technology industry, marketing can often be a challenge. Attracting new customers and retaining loyal customers can be difficult without innovative technology marketing strategies. How do you capture and engage the right people who want and need your product or software? More importantly, how do you effectively establish long-term relationships with your target audience? Inbound marketing is the solution. According to a recent report by the Content Marketing Institute, 46% of technology marketers have a documented inbound marketing strategy. However, only 39% of technology marketers say they are effective at inbound marketing.
Marketing your business serves a critical role in building an industry presence and a loyal customer base. Traditional marketing strategies are still being used; however, their effectiveness is fading. One of the most powerful marketing strategies is inbound marketing. Technology firms use inbound marketing to connect with their target audiences in more engaging and meaningful ways. This generates leads, who ultimately become customers and brand promoters in the long-run. Inbound marketing not only appeals to your audience’s interests in a natural and non-invasive way, but it also saves marketers time and money.
Before the rise in popularity of the Internet and social media, traditional marketing strategy and implementation dominated the market with TV, newspaper, radio, and billboard advertisements. Although traditional marketing methods still exist, marketers now realize the importance of digital marketing across social media and websites.
1. The digital revolution
According to 2013 ITU Telecommunication Development Bureau stats, 2.7 billion people across the globe are online - almost 40% of the world’s population. Looking at the developed world, 78% of all households are connected to the Internet. According to eMarketer estimates, “there will be 140 million smartphone users in the US by the end of this year, up from 121.4 million last year and set to reach 159.9 million by 2014.”
We’ve discussed ways to prep for your tradeshow and what to do with your leads when you’ve got them (check out our blog post, How to Convert Your Tradeshow Leads to Online Prospects), but what about ways to engage the day of the show?
As a manufacturing or tech company, trade shows or similar events present one of the most important opportunities you have to connect with people and get your products seen. It also represents one of the biggest time and money investments for your business, so you want to not only have a great showing and get tons of traffic, but also secure leads and, ultimately, sales. Here are a few tips to getting the most from your event.
Today, few of us have only one screen in our lives. And the number only keeps growing. Between tablets, smartphones, laptops, and the like, we access information via applications or websites from a variety of screens, on devices with a range of capabilities. What does this constant interaction with our inanimate friends mean? Businesses need to focus on creating positive user experiences. They need to develop applications and websites that are quick to load and easy to use. Nothing frustrates a user more than slow loading information and confusing functionality. And that frustration means they won’t come back.