Insights

Augmented Reality Marketing

[fa icon="calendar'] Dec 19, 2018 12:00:00 PM / by DIA Team posted in technology marketing

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The definition of augmented is “having been made greater in size or value,” and augmented reality (AR) marketing does just that: adding value to a user’s experience. Instead of providing a virtual experience, the user is shown something “extra” within the view they already have. Once something only considered “science fiction,” AR has represented a real advance for businesses, giving consumers a little something extra when discovering their brand, their products, or their services.

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Blockchain 101 & Marketing

[fa icon="calendar'] Oct 24, 2018 12:00:00 PM / by DIA Team posted in technology marketing, marketing strategy

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Transparency. In today’s digital world, businesses and individuals, governments and consumers, all want to KNOW information; and in our paperless society, a society where too much data can be simply deleted, we are all looking for ways to maintain information, including the path of revision. This is where blockchain comes in, recording anything of value, creating a permanent file of what has happened in the past (even if it is only 5 minutes ago).

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Artificial Intelligence: Disruption of Marketing Efforts

[fa icon="calendar'] Mar 28, 2018 12:00:00 PM / by DIA Team posted in technology marketing, marketing strategy, Artificial Intelligence

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Artificial Intelligence is changing the way in which organizations innovate and communicate their processes, products and services and drives change in how businesses and governments interact with customers and constituents. This technological has led to a radical revolution of how companies market to customers (both B2C and B2B), causing a disruption in marketing as a way of business.

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What is Social Artificial Intelligence and How It Impacts Marketing Strategy

[fa icon="calendar'] Jan 10, 2018 8:31:00 AM / by DIA Team posted in technology marketing, marketing strategy, Artificial Intelligence, social media

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Marketing is a challenging industry, as customer expectations and technological tool availability has risen to new levels. In the struggle to keep up with a changing world, companies are looking at artificial intelligence (AI) as a tool which can not only improve their efficiency, but also provide consumers with a more satisfying experience.

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New Products and Major Announcements from HubSpot INBOUND 2017

[fa icon="calendar'] Sep 27, 2017 9:00:00 AM / by DIA Team posted in inbound marketing, Sales Enablement, technology marketing, HubSpot

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At this year’s annual HubSpot INBOUND conference, five new and exciting products were introduced to increase the success of marketing teams.  Each of these new tools can be added to your organization’s existing HubSpot account, making them a more streamlined marketing machines!

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How to Use Artificial Intelligence to Understand Your Audience

[fa icon="calendar'] Jul 26, 2017 9:06:00 AM / by Katrice Svanda posted in technology marketing, marketing strategy, Artificial Intelligence

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Artificial Intelligence (AI) is beginning to permeate business—and especially marketing—with a variety of uses. In fact, it was chosen by the World Economic Forum as one of the Top 10 Emerging Technologies of 2016. When considering when and how to integrate AI use in your marketing strategy, automation is likely to be the most obvious choice on where to focus your efforts.

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Artificial intelligence: How Can You Really Use It?

[fa icon="calendar'] Jun 14, 2017 8:00:00 AM / by DIA Team posted in technology marketing, marketing strategy, Artificial Intelligence

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Artificial intelligence is reportedly making marketers more productive, highly successful, and creative! There are so many areas where artificial intelligence can—and does—make a difference in your marketing abilities, you need to focus on what works and is really practical for your team’s specific needs.

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Adding Chatbots to Your Marketing Strategy—A Digital Assistant

[fa icon="calendar'] May 17, 2017 8:30:00 AM / by Katrice Svanda posted in Artificial Intelligence, marketing strategy, technology marketing

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Although robots are not poised to take control of the world as of yet, chatbots are now more than just a far-fetched idea from a science fiction movie. As a part of the larger Artificial Intelligence surge we have seen in recent years, chatbots are a shiny new tool ready to take your marketing strategy to new heights. Let’s look at what they are, what they offer, and how you can use them to improve your marketing success.

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Artificial Intelligence and Inbound Marketing

[fa icon="calendar'] Feb 22, 2017 8:30:00 AM / by Katrice Svanda posted in Artificial Intelligence, inbound marketing, technology marketing

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The heart of inbound marketing is the customer; how you build a relationship with that potential customer through useful content, attracting them to you instead of searching for them. There are many components to inbound marketing, and although it appears “new,” Artificial Intelligence (AI) is really just a more recent way to make that connection with your leads easier. Although there is some “prep work” to establishing artificial intelligence as part of your marketing strategy, the rewards are not difficult to observe.

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Artificial Intelligence in Marketing: Who's Got it Right and How to Get On Board

[fa icon="calendar'] Jan 25, 2017 8:00:00 AM / by Katrice Svanda posted in Artificial Intelligence, marketing automation, technology marketing, marketing strategy

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Artificial Intelligence (AI) has been making our lives easier for decades. Imagine your email inbox without a spam filter, bursting at the seams with unwanted or useless emails? Try using a search engine without search engine optimization and keywords to help you wade through the thousands of search results? These are just a few of the more recent AI advancements we take for granted.

As a marketing department, you must wade through the options to find what products and service make sense for your company. Even in your business, you are likely using Artificial Intelligence in ways like:

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