Insights

Best Practices to Maximize Your Facebook Reach

[fa icon="calendar'] Nov 30, 2016 8:30:00 AM / by DIA Team posted in inbound marketing, social media

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There was a time when simply having a Facebook page and followers meant you were reaching an ever-growing audience. However, that was years ago, and you need to step up your game if you want to expand your reach, specifically your organic reach. So many advertisers are using Facebook that only posting just doesn’t get the job done anymore.

Does this mean that Facebook advertising is a thing of the past? In a word, No. You still have people visiting your page and keeping an open channel with you. You want to nurture that relationship. You simply need to be sure you are optimizing your use of Facebook as a marketing platform. Let’s delve a little deeper to look for some best practices you can use to maximize your Facebook use, increase your reach, and still enable Facebook to be a viable marketing tool.

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Best Practices to Make Instagram Work for You

[fa icon="calendar'] Nov 16, 2016 8:30:00 AM / by DIA Team posted in social media

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A recent addition to the social media world, Instagram has grown rapidly and is now considered one of the leading sites for photo sharing by consumers and businesses alike.

Whether you are an experienced Instagram user or a newbie, there are right and wrong ways to utilize Instagram efficiently. If you are going to launch a successful advertising plan, this guide will introduce you to some best practices in order that you begin on the “right foot.”

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5 Holiday Social Media Marketing Tips for B2B Companies

[fa icon="calendar'] Oct 19, 2016 9:00:00 AM / by DIA Team posted in inbound marketing, marketing strategy, social media, video marketing

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The holidays are a great time of year to rethink business strategy. Consumers are switching their focus, winding down from work and giving more attention to your offers than their busy schedule would usually allow. As a marketer, one of the best ways you can leverage this is by creating social media campaigns that are geared towards the holidays.

For many companies, a huge proportion of annual sales can occur in November and December. Effective social media practices can reinforce your goals for the holiday season and help you and your team finish the year strong.

Here are some social media marketing tips to implement these holidays if you run a B2B company.

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B2C Marketing Strategies to Implement This Holiday Season

[fa icon="calendar'] Oct 5, 2016 9:00:00 AM / by DIA Team posted in inbound marketing, marketing strategy, social media, video marketing

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November and December are a wonderful time for marketers. Customers reach into their pockets for their loved ones and often purchase goods and services in a way that they otherwise wouldn’t have throughout the year. This is why business savvy companies look to develop holiday season themed specials and content in order to best capitalize on this time of year.

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How to Run an Effective Instagram Competition

[fa icon="calendar'] Jun 29, 2016 8:30:00 AM / by DIA Team posted in social media, Advertising, inbound marketing

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Instagram can be a very effective part of a strong social media strategyIt is clear, first and foremost, that engaging visual content will continue to play a vital role in online marketing, and your ability to interact with your customers using two-way content sharing platforms will largely define your social media success.

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Twitter Tips for Beginners

[fa icon="calendar'] May 18, 2016 8:30:00 AM / by DIA Team posted in social media

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Sometimes jumping into an established method of marketing can be a challenge; you don’t know the verbiage, you may have missed the introduction when “everyone” else took advantage of the new breakthrough, and you don’t want to appear an amateur when you first step out to Twitter as a social media platform. This primer will help ease your first steps into the world of Twitter.

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Instagram Newbie? How to Tackle Your First Post

[fa icon="calendar'] Mar 9, 2016 8:30:00 AM / by DIA Team posted in social media

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You’ve set up your Instagram profile. You’re thinking: now what? Your first post doesn’t have to be your “guinea pig” post. This guide is based on you having clear goals and some ideas of what you want to say with your Instagram account. Make it a great first impression with these tools:

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7 Actionable Instagram Tips to Start Implementing Today

[fa icon="calendar'] Jan 27, 2016 8:30:00 AM / by DIA Team posted in social media, inbound marketing

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Facebook quickly acquired one of the fastest rising social media platforms of all time, Instagram, for over a billion dollars. And if anyone knows social media, it’s Facebook. They quickly saw potential in the platforms and small and large businesses worldwide soon followed their lead.

If you’re new to Instagram or looking for a way to reinvigorate your campaign, here we’ve compiled a list of actionable tips that you can start putting into place immediately.

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5 Ways to Use Periscope for Your Business Social Media

[fa icon="calendar'] Aug 26, 2015 8:30:00 AM / by DIA Team posted in social media, inbound marketing

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In March 2015, Twitter spent $86 million to acquire popular live-streaming app Periscope. And not without good reason. The app allows people and brands to hold live video streams where users can comment, ask questions, and heart (the Periscope version of like) broadcasts – all while they can see you in real time.

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Rewards Based Crowdfunding Campaign for Nonprofits

[fa icon="calendar'] May 20, 2015 9:00:00 AM / by DIA Team posted in nonprofit marketing, social media

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As many in the nonprofit sector know, fundraising can be difficult. Online crowdfunding campaigns are a new and effective way for those in the sector to approach this problem. One type of crowdfunding that has taken off all around the world is rewards-based crowdfunding. This works by first having the nonprofit post a project on a relevant platform such as FundRazr and Kickstarter. A multimedia promotion will ask for financial help and in return for support, donators will receive various rewards depending on their investment. Rewards-based crowdfunding means that the project will offer rewards, usually modest, to the individuals to donate. These rewards are usually tiered; so the more you donate the greater (and often more personal) the reward.

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