We have delved into voice search in the previous blog, but to be an effective marketer, it is important to master all distinct types of search. Consumers, both retail and business, are using a variety of search marketing methods, and you increase your odds of ranking high and connecting with them when they are included as part of your marketing strategy. Stay on top of changing SEO by maximizing your use of these 4 search types:
Predicted to comprise 50% of all online searches within the next 2 years, voice search should not be ignored. It is growing for a variety of reasons, including the popularity of personal assistant devices, more natural language used in queries, people are driven to multi-task, and the simple fact that the keyboards on mobile devices are not designed for human typing.
Online searching has changed dramatically in recent years, and Google Voice Search is the latest novelty in search tools. In fact, ComScore projects that, by 2020, 50% of all searches will be by voice. With so many people looking for answers by voice, saving their hands for driving, writing, cooking, eating, or anything other than typing, it is important to stay on top of this growing search method by optimizing your site for its use.
The introduction of Google Snippets, changing the face of search engine results, raises the bar for marketers to drive traffic to websites. In fact, in a 2015 study by Search Engine Land, more than 19% of queries included snippets. The explosion of voice search has also added to the increased popularity of snippets. If you are reading this, you likely understand how important it is to be shown on Google’s page, preferably as close to the top as possible, and are ready to understand how you can improve your chances of reaching snippet “status”.
Search engine optimization is an important part of maximizing your site traffic to increase qualified leads for your nonprofit. Here are a few tips to help you get started:
3 Key Steps to a Search, Social, and Content Marketing Audit for AEC Firms
In the architecture, engineering and construction (AEC) industry, an increasing number of firms are using inbound marketing strategies to optimize and socialize their marketing campaigns.
Optimizing website content through search and social media channels attracts, engages, and retains prospective clients who are searching for information online. Converting these online visitors into clients cannot be achieved without a proper system to implement, monitor, and measure the performance of content marketing efforts.
A website is your virtual home. In the same way you would construct and decorate a home, you have to construct and ‘decorate’ a website to reflect your brand. This idea stretches from a strong technical foundation (to make your site easily found by search engines) to design and content elements that complement each other.
Search Engine Optimization (SEO) is an important component of your inbound marketing strategy. Good SEO practices help prospects find you, generating traffic to your website and capturing potential sources of revenue. Unfortunately, there are a few SEO tactics still out there that are tricks and actually hurt your chances of getting higher on search engine page rankings. If someone encourages you to try something that sounds like one of the 3 tricks below, take a careful look because it could be a signal to run the other way. You might have heard the terms white hat and black hat SEO. These practices fall under the latter label and can kill your SEO efforts.
It seems as soon as you’ve gotten your page ranking up, something bumps you back down again. Search engine optimization (SEO) and inbound marketing can seem at odds with each other, one working to undermine your best efforts with the other. SEO’s constantly evolving nature only seems to reinforce this idea. But the two forces, working together, can actually create fantastic opportunities to reach your target audience. A good understanding of how search engine optimization and inbound marketing work together can help you reach your marketing goals. Let’s look at a few ways to get search engine optimization to give your inbound marketing strategies the most bang for your buck.
Digital marketing has evolved not just over the years, but in the last 6 months. A few common themes ring true as far as what’s an appropriate strategy, and what mistakes should be avoided. Oftentimes our clients come to us to help them with inbound marketing concerning blogging, press release distribution and search engine optimization. Through our experience, we've gathered 3 digital marketing mistakes to avoid: