In the technology industry, marketing can often be a challenge. Attracting new customers and retaining loyal customers can be difficult without innovative technology marketing strategies. How do you capture and engage the right people who want and need your product or software? More importantly, how do you effectively establish long-term relationships with your target audience? Inbound marketing is the solution. According to a recent report by the Content Marketing Institute, 46% of technology marketers have a documented inbound marketing strategy. However, only 39% of technology marketers say they are effective at inbound marketing.