Now that you have been running your retargeting campaign, you really want to know how it is working. Is the technique you chose (or combination of techniques) providing you with the ROI you wanted? Should the retargeting campaign performance be tested further? Would a different style work better?
It may seem like everyone already successful has the market cornered and you are missing out on those visitors who have said “No, thank you” to your product or services. But that’s not true! It is more likely that they are running a retargeting campaign…and so can you! Top marketers report that retargeting is the most underused online marketing technology. Here are 7 best practices to help you launch a successful campaign of your own:
Retargeting is the process by which you focus your marketing efforts to attract leads that have visited your site but left “empty-handed.” Perhaps they looked around, viewed a few products, or maybe even put them in shopping cart, only to abandon it before completing a purchase. You may never know why they didn’t convert, but don’t want to give up on them. Here are six ways to lure them back:
In the past, the “reach and frequency model” of marketing meant that only the biggest brands with the deepest pockets could run the most effective campaigns. Nowadays, the map has changed; media channels are diverse and new tools exist to help even small retailers call attention to themselves in today’s global audience.