Turn Your Members into Your Biggest Fans
Inbound marketing is about creating content your audience adores. Our friends at HubSpot call it lovable marketing. We think nonprofits have the best outlet for creating lovable marketing, and want to explore how nonprofits with members can turn their membership base into their biggest advocates.
We have worked with nonprofits in the past that experienced a disconnect in their membership base and their nonprofit status. Their services for membership traditionally had lost their nonprofit flare, so mining their membership for donations was a tough ask. Others had a hard time differentiating that the membership dues to cover operational costs were not the same as donations. How can inbound marketing help? The number one goal in these cases you can achieve with inbound marketing for nonprofits is education.
The biggest asset any nonprofit has is your story. Donors are compelled to support your cause when they see the value and feel the same passion for your cause as you do. However, one of the biggest challenges for nonprofits is how to actually get your story out there to inform and inspire potential supporters. That’s where blogging can help.
Video is a fantastic way to communicate the story behind your nonprofit. It's your marketing department's job to tell the story, create awareness of the cause, and garner support by tugging on the heartstrings of donors and volunteers. Nothing moves people like visually seeing how your nonprofit makes a difference. Take a look at these five awesome video marketing ideas from other successful nonprofits who get how to create a movement.
A Basic Guide to Using Social Media for Today’s Consumer
Today it’s not really an option as to whether nonprofits should use social media or not – the question is how. Social media has completely changed the landscape in how donors and constituents consume media. It’s on their terms, when they want it and how they want it. The passive, one-way communication technique of sending a letter or postcard or a simple e-newsletter on your own production schedule isn’t cutting it anymore. For the social donors, it’s an interruption rather than a welcome invitation. They want a conversation.