In a step to make online donating easier for both givers and their favorite nonprofits, Google has announced the addition of a DONATE button to their Google for Nonprofits slate of management tools. Capitalizing on the giving culture found during the holiday season, when nearly 30% of all donations are given, Google has introduced this new tool to facilitate the influx of searches performed via Google by charity-minded internet visitors.
Charitable organizations are typically considered experts in raising money. So, if you found $10,000 available to you—at no cost—wouldn’t you jump on it? That’s exactly what you can receive with the Google Ad Grant program: $10,000 each month in free Google advertising. So, what’s the catch?
Social media could be considered the heart of the #GivingTuesday drive. You already have a social media presence, so you don’t have to reinvent the wheel to create unique and effective social campaigns. So, before you throw your hands up in defeat, thinking that it’s too late to come up with something clever (or easy), here are some ideas which are both!
Mobile access is one of the driving forces behind the overwhelming success of #GivingTuesday. With new products and applications being introduced for raising funds, it is high time for nonprofits to explore options which can increase their efficiency and overall success in raising money (and awareness) for their cause.
Now that summer is over, the holiday season is fast approaching. For nonprofits, #GivingTuesday has become a “kick off” to the year-end fundraising season. Many organizations want to participate in this highly successful method of raising funds ($168 million raised in 2016), but may not know the best way to create a unique approach, especially looking for one which will help them stand out.
As many in the nonprofit sector know, fundraising can be difficult. Online crowdfunding campaigns are a new and effective way for those in the sector to approach this problem. One type of crowdfunding that has taken off all around the world is rewards-based crowdfunding. This works by first having the nonprofit post a project on a relevant platform such as FundRazr and Kickstarter. A multimedia promotion will ask for financial help and in return for support, donators will receive various rewards depending on their investment. Rewards-based crowdfunding means that the project will offer rewards, usually modest, to the individuals to donate. These rewards are usually tiered; so the more you donate the greater (and often more personal) the reward.
Generating revenue has always been and will continue to be an issue for nonprofit organizations. This is largely because nonprofit are usually providing services and assistance to those who may not be able to afford the full cost of their service, be it health, cultural or social. As a result, they must make up the difference with government assistance, philanthropy or most commonly – fundraising.
Your nonprofit organization is unique; you have a cause and want to share it with the world! However, email is not often considered one of the most popular communication strategies for sharing the “good news” about you. You still want to convey the mission of your organization, but nonprofits usually have limited resources; further, you don’t want to leave a bad impression by bombarding interested prospects with too much detail about your organization’s purpose.
Search engine optimization is an important part of maximizing your site traffic to increase qualified leads for your nonprofit. Here are a few tips to help you get started:
How to Utilize Nonprofit Inbound Marketing for #GivingTuesday and Beyond
#GivingTuesday is a special day dedicated to nonprofits within each community to help promote support for their cause. In a time when consumerism is at an all time high with Small Business Saturday, Black Friday and Cyber Monday, we now have a special day for charitable giving. It’s a new tradition started in hopes to capture the holiday spirit of your potential donors.
Although #GivingTuesday is just around the corner, there are some helpful tips and free resources available to you now that can help jump start your promotion.