Insights

Blockchain 101 & Marketing

[fa icon="calendar'] Oct 24, 2018 12:00:00 PM / by DIA Team posted in technology marketing, marketing strategy

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Transparency. In today’s digital world, businesses and individuals, governments and consumers, all want to KNOW information; and in our paperless society, a society where too much data can be simply deleted, we are all looking for ways to maintain information, including the path of revision. This is where blockchain comes in, recording anything of value, creating a permanent file of what has happened in the past (even if it is only 5 minutes ago).

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How Different Types of Search Affect Your Search Marketing Strategy

[fa icon="calendar'] Aug 29, 2018 12:00:00 PM / by Katrice Svanda posted in search engine optimization, inbound marketing, marketing strategy, website design and development

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We have delved into voice search in the previous blog, but to be an effective marketer, it is important to master all distinct types of search. Consumers, both retail and business, are using a variety of search marketing methods, and you increase your odds of ranking high and connecting with them when they are included as part of your marketing strategy. Stay on top of changing SEO by maximizing your use of these 4 search types:

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Optimize Your Voice Search Strategy

[fa icon="calendar'] Jun 20, 2018 12:00:00 PM / by Katrice Svanda posted in search engine optimization, inbound marketing, marketing strategy, website design and development

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Predicted to comprise 50% of all online searches within the next 2 years, voice search should not be ignored. It is growing for a variety of reasons, including the popularity of personal assistant devices, more natural language used in queries, people are driven to multi-task, and the simple fact that the keyboards on mobile devices are not designed for human typing.

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Getting Started with Voice Search Using These Simple Steps

[fa icon="calendar'] May 23, 2018 12:00:00 PM / by Katrice Svanda posted in search engine optimization, inbound marketing, marketing strategy, website design and development

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Online searching has changed dramatically in recent years, and Google Voice Search is the latest novelty in search tools. In fact, ComScore projects that, by 2020, 50% of all searches will be by voice.  With so many people looking for answers by voice, saving their hands for driving, writing, cooking, eating, or anything other than typing, it is important to stay on top of this growing search method by optimizing your site for its use.

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Artificial Intelligence: Disruption of Marketing Efforts

[fa icon="calendar'] Mar 28, 2018 12:00:00 PM / by DIA Team posted in technology marketing, marketing strategy, Artificial Intelligence

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Artificial Intelligence is changing the way in which organizations innovate and communicate their processes, products and services and drives change in how businesses and governments interact with customers and constituents. This technological has led to a radical revolution of how companies market to customers (both B2C and B2B), causing a disruption in marketing as a way of business.

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Content Intelligence Habits to Establish Now

[fa icon="calendar'] Feb 7, 2018 12:00:00 PM / by Katrice Svanda posted in content intelligence, content marketing, marketing strategy

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Although the use of “content intelligence” may seem like something you might start in the future, not only is it “now”, but there are several content intelligence habits you can adopt without diving into a life-changing marketing (or software) investment.  These small activities can be leveraged to give your brand the boost it needs to stay ahead of the competition, and continue to engage your customers, both present and potential.

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What Questions Can Content Intelligence Answer?

[fa icon="calendar'] Jan 24, 2018 12:00:00 PM / by Katrice Svanda posted in content marketing, marketing strategy, content intelligence

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Content intelligence may be “all the rage”, but before your marketing team decides they need to jump on the bandwagon, buying the latest software to help their content strategy, it is important to understand (in detail) how content intelligence can truly make a difference. Many marketers are becoming masters of content which brings consumers into the funnel; they can create content that attracts leads, but may not know how to continue providing content which leads them to the bottom, or truly understand how specific pieces of content are affecting sales. However, content intelligence can dig deeper into data you may already have (or have access to), but have yet to pull out and evaluate. This will help you bridge the gap between what you THINK your customers want and what they really DO want, moving away from guessing and towards accurate data.

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What is Social Artificial Intelligence and How It Impacts Marketing Strategy

[fa icon="calendar'] Jan 10, 2018 8:31:00 AM / by DIA Team posted in technology marketing, marketing strategy, Artificial Intelligence, social media

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Marketing is a challenging industry, as customer expectations and technological tool availability has risen to new levels. In the struggle to keep up with a changing world, companies are looking at artificial intelligence (AI) as a tool which can not only improve their efficiency, but also provide consumers with a more satisfying experience.

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Marketing Trends to Look for in 2018

[fa icon="calendar'] Dec 13, 2017 12:00:00 AM / by DIA Team posted in marketing strategy

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Being bombarded by technological innovations could make it difficult for marketing companies to keep up. It will be crucial to remain calm and tackle implementation methodically, biting off no more than can be chewed. Content still reigns supreme for 2018, and 28% of many B2B marketers’ budgets are focused on creating content that engages and delights customers. However, there are new tools in successful marketing teams’ bags, and there is no reason you cannot add these to your arsenal as well! Here are a few of the top marketing trends to watch for 2018!

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#GivingTuesday Social Campaigns: Maximize Your Reach

[fa icon="calendar'] Oct 11, 2017 9:10:00 AM / by DIA Team posted in nonprofit marketing, marketing strategy

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Social media could be considered the heart of the #GivingTuesday drive. You already have a social media presence, so you don’t have to reinvent the wheel to create unique and effective social campaigns. So, before you throw your hands up in defeat, thinking that it’s too late to come up with something clever (or easy), here are some ideas which are both!

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