Insights

Artificial Intelligence (AI) has been making our lives easier for decades. Imagine your email inbox without a spam filter, bursting at the seams with unwanted or useless emails? Try using a search engine without search engine optimization and keywords to help you wade through the thousands of search results? These are just a few of the more recent AI advancements we take for granted.

As a marketing department, you must wade through the options to find what products and service make sense for your company. Even in your business, you are likely using Artificial Intelligence in ways like:

To keep your sales and marketing teams working together, you need to communicate and collaborate in order to increase your leads and eventually, your sales. There are several aspects of the aligning of your two teams and key tools to supporting your efforts. We will look at how close-loop reporting plays a part of this winning combination.

Marketing automation is a proven tool to enhance your content marketing strategy, but it must be utilized effectively to reap optimal benefits. According to a study by Sirius Decisions, 75% of businesses that use marketing automation claim they are not maximizing the full value from it. Although many companies are investing in marketing automation software, they often do not have the right standards and tools in place to complement their content marketing. Here are four tips for effective marketing automation to help you gain a better return on investment.

Before the rise in popularity of the Internet and social media, traditional marketing strategy and implementation dominated the market with TV, newspaper, radio, and billboard advertisements. Although traditional marketing methods still exist, marketers now realize the importance of digital marketing across social media and websites. 

Moving Leads Online: A Key to Improved Customer Relationships

As a business in the manufacturing industry, you secure a large amount of prospects or leads from trade shows or other in-person events. The question is, how do you stay connected with them after the dust settles? Here is a perfect opportunity to get more from those leads by moving them somewhere you can track their interests: online.

You plan, develop and track your projects - why not do the same for your marketing? These days, marketing automation seems to be the most popular kid on the block.  And for good reason.  It saves tons of time and can do wonders for your bottom line.  It is a solution to the time constraints faced by a variety of marketers and companies, and offers particular benefits for AEC firms. 

Workflows allow you to create a customized marketing plan by automating the steps in your lead nurturing process.  Types of emails, when communication is sent, at what time of day, lead status updates, and more can be automated to ensure that you are communicating with your leads in a way that effectively moves them down the sales funnel, without annoying them with too many emails or irrelevant information.  So, how exactly do you map workflows anyway?

According to IBM, we generate 2.5 quintillion bytes of data across the globe every day.  With continuing technological advances and sharing capabilities, we’ve managed to create 90% of the data floating around in this world in just the last two years.  I can see you simultaneously smile and cringe at the thought of it.  With all this data, and its exponentially growing nature, the question on everyone’s mind is:  how do I find the data I need and use it at the right time and in the right place?  The answer to this question is the difference between getting lost in the mountain of information out there or using the power of data to reach a peak of profits.  The answer is enterprise inbound marketing.  In other words, establish a plan and create processes.