“We don’t market online because our customers aren’t online.” Does your CEO feel this way? Do you? The internet is an audience of billions of people from countless industries and backgrounds. Your customers (particularly your future ones!) are assuredly online. The shift in how customers, both B2B and B2C, search for products and services, and ever increasing internet usage and digital capabilities, presents tremendous opportunity for companies to market more effectively, more efficiently and at lower cost. Not to mention with tools that allow them to measure the ROI of their marketing efforts.