Insights

There was a time when simply having a Facebook page and followers meant you were reaching an ever-growing audience. However, that was years ago, and you need to step up your game if you want to expand your reach, specifically your organic reach. So many advertisers are using Facebook that only posting just doesn’t get the job done anymore.

Does this mean that Facebook advertising is a thing of the past? In a word, No. You still have people visiting your page and keeping an open channel with you. You want to nurture that relationship. You simply need to be sure you are optimizing your use of Facebook as a marketing platform. Let’s delve a little deeper to look for some best practices you can use to maximize your Facebook use, increase your reach, and still enable Facebook to be a viable marketing tool.

The term artificial intelligence may invoke images of personal robots working as maids or self-driving cars (which is somewhat true), but you may not realize that it is not only already part of our daily lives, but has been studied and developed for years. In fact, the term was coined back in 1956 when Dartmouth professor John McCarthy first pondered whether or not a computer could learn like a human child. Today’s artificial intelligence is better than ever because over 90% of the world’s data has been generated in the past two years!

The holidays are a great time of year to rethink business strategy. Consumers are switching their focus, winding down from work and giving more attention to your offers than their busy schedule would usually allow. As a marketer, one of the best ways you can leverage this is by creating social media campaigns that are geared towards the holidays.

For many companies, a huge proportion of annual sales can occur in November and December. Effective social media practices can reinforce your goals for the holiday season and help you and your team finish the year strong.

Here are some social media marketing tips to implement these holidays if you run a B2B company.

November and December are a wonderful time for marketers. Customers reach into their pockets for their loved ones and often purchase goods and services in a way that they otherwise wouldn’t have throughout the year. This is why business savvy companies look to develop holiday season themed specials and content in order to best capitalize on this time of year.

Instagram can be a very effective part of a strong social media strategy. It is clear, first and foremost, that engaging visual content will continue to play a vital role in online marketing, and your ability to interact with your customers using two-way content sharing platforms will largely define your social media success.

Now that you have been running your retargeting campaign, you really want to know how it is working. Is the technique you chose (or combination of techniques) providing you with the ROI you wanted? Should the retargeting campaign performance be tested further? Would a different style work better?

Facebook quickly acquired one of the fastest rising social media platforms of all time, Instagram, for over a billion dollars. And if anyone knows social media, it’s Facebook. They quickly saw potential in the platforms and small and large businesses worldwide soon followed their lead.

If you’re new to Instagram or looking for a way to reinvigorate your campaign, here we’ve compiled a list of actionable tips that you can start putting into place immediately.

It may seem like everyone already successful has the market cornered and you are missing out on those visitors who have said “No, thank you” to your product or services. But that’s not true! It is more likely that they are running a retargeting campaign…and so can you! Top marketers report that retargeting is the most underused online marketing technology. Here are 7 best practices to help you launch a successful campaign of your own:

Everyone in the digital marketing world is looking for the magic pill. They are searching for the one tactic that will span the test of time, and hopefully last for years.

Unfortunately, we’re in a period of transition, and the marketing landscape is constantly changing. Some of the methods that we employ today may be obsolete a few years from now. In fact, there has been lots of talk of traditional SEO becoming completely irrelevant.

Yet marketers the world over, are still looking for a sustainable method, they have yet to find one. But there is one way that the work they put in today can reap benefits for years; this is evergreen content.

Retargeting is the process by which you focus your marketing efforts to attract leads that have visited your site but left “empty-handed.” Perhaps they looked around, viewed a few products, or maybe even put them in shopping cart, only to abandon it before completing a purchase. You may never know why they didn’t convert, but don’t want to give up on them. Here are six ways to lure them back: