Insights

How Different Types of Search Affect Your Search Marketing Strategy

[fa icon="calendar'] Aug 29, 2018 12:00:00 PM / by Katrice Svanda posted in search engine optimization, inbound marketing, marketing strategy, website design and development

[fa icon="comment"] 0 Comments

We have delved into voice search in the previous blog, but to be an effective marketer, it is important to master all distinct types of search. Consumers, both retail and business, are using a variety of search marketing methods, and you increase your odds of ranking high and connecting with them when they are included as part of your marketing strategy. Stay on top of changing SEO by maximizing your use of these 4 search types:

Read More [fa icon="long-arrow-right"]

Optimize Your Voice Search Strategy

[fa icon="calendar'] Jun 20, 2018 12:00:00 PM / by Katrice Svanda posted in search engine optimization, inbound marketing, marketing strategy, website design and development

[fa icon="comment"] 0 Comments

Predicted to comprise 50% of all online searches within the next 2 years, voice search should not be ignored. It is growing for a variety of reasons, including the popularity of personal assistant devices, more natural language used in queries, people are driven to multi-task, and the simple fact that the keyboards on mobile devices are not designed for human typing.

Read More [fa icon="long-arrow-right"]

Getting Started with Voice Search Using These Simple Steps

[fa icon="calendar'] May 23, 2018 12:00:00 PM / by Katrice Svanda posted in search engine optimization, inbound marketing, marketing strategy, website design and development

[fa icon="comment"] 0 Comments

Online searching has changed dramatically in recent years, and Google Voice Search is the latest novelty in search tools. In fact, ComScore projects that, by 2020, 50% of all searches will be by voice.  With so many people looking for answers by voice, saving their hands for driving, writing, cooking, eating, or anything other than typing, it is important to stay on top of this growing search method by optimizing your site for its use.

Read More [fa icon="long-arrow-right"]

Optimize Google Rich (and Featured) Snippets for Search Results

[fa icon="calendar'] Apr 25, 2018 12:00:00 PM / by Katrice Svanda posted in search engine optimization, inbound marketing

[fa icon="comment"] 0 Comments

The introduction of Google Snippets, changing the face of search engine results, raises the bar for marketers to drive traffic to websites. In fact, in a 2015 study by Search Engine Land, more than 19% of queries included snippets. The explosion of voice search has also added to the increased popularity of snippets. If you are reading this, you likely understand how important it is to be shown on Google’s page, preferably as close to the top as possible, and are ready to understand how you can improve your chances of reaching snippet “status”.

Read More [fa icon="long-arrow-right"]

New Products and Major Announcements from HubSpot INBOUND 2017

[fa icon="calendar'] Sep 27, 2017 9:00:00 AM / by DIA Team posted in inbound marketing, Sales Enablement, technology marketing, HubSpot

[fa icon="comment"] 0 Comments

At this year’s annual HubSpot INBOUND conference, five new and exciting products were introduced to increase the success of marketing teams.  Each of these new tools can be added to your organization’s existing HubSpot account, making them a more streamlined marketing machines!

Read More [fa icon="long-arrow-right"]

LinkedIn Introduces New Lead Gen Forms

[fa icon="calendar'] Apr 5, 2017 7:30:00 AM / by DIA Team posted in social media, Advertising, inbound marketing

[fa icon="comment"] 0 Comments


LinkedIn has already earned the reputation of being one of the most used social networking sites for business professionals, with over 467 million users reported in late 2016. They are poised to increase their popularity with marketers with the introduction of LinkedIn Lead Gen Forms. This new format is designed to improve the collection of quality leads, especially on mobile devices.

Read More [fa icon="long-arrow-right"]

Artificial Intelligence and Inbound Marketing

[fa icon="calendar'] Feb 22, 2017 8:30:00 AM / by Katrice Svanda posted in Artificial Intelligence, inbound marketing, technology marketing

[fa icon="comment"] 0 Comments

The heart of inbound marketing is the customer; how you build a relationship with that potential customer through useful content, attracting them to you instead of searching for them. There are many components to inbound marketing, and although it appears “new,” Artificial Intelligence (AI) is really just a more recent way to make that connection with your leads easier. Although there is some “prep work” to establishing artificial intelligence as part of your marketing strategy, the rewards are not difficult to observe.

Read More [fa icon="long-arrow-right"]

Optimizing and Integrating Email Marketing for Conversions

[fa icon="calendar'] Jan 18, 2017 8:30:00 AM / by DIA Team posted in email marketing, content marketing, inbound marketing

[fa icon="comment"] 0 Comments

Email may seem like an old-fashioned way of marketing. With social media, mobile, and other forms garnering the most interest, you might think that there is little need to focus on this type of marketing. This is not true. Recent findings indicate that investment in email as a channel continues to grow at a rapid pace; and why not? A relatively cheap way to market, email marketing gives you a return on investment of 38-1. However, it must be handled delicately. If you misuse it by bombarding a bad list of contacts with content they don’t care about, you can severely damage your chances of conversions. 

Read More [fa icon="long-arrow-right"]

How Video Marketing is Evolving​

[fa icon="calendar'] Jan 11, 2017 8:30:00 AM / by DIA Team posted in video marketing, content marketing, inbound marketing

[fa icon="comment"] 0 Comments

As the landscape of digital marketing has changed dramatically in recent years, one trend stands out; video marketing. This type of marketing is suited for today’s consumer, easily shared, interest grabbing and accessible effortlessly from mobile devices.

Read More [fa icon="long-arrow-right"]

How to Revise Your Value Proposition and Attract the Prospects You Want

[fa icon="calendar'] Dec 7, 2016 9:00:00 AM / by Katrice Svanda posted in inbound marketing, technology marketing, brand positioning, content marketing, marketing strategy

[fa icon="comment"] 0 Comments

You’ve got an innovative new product or service. Your team has planned the perfect marketing funnel. You’ve invested your valuable resources into the launch. You’re ready for the customers to come to you in droves, you’re convinced that they’re just going to throw money at you, and then…..crickets.

Read More [fa icon="long-arrow-right"]