Email may seem like an old-fashioned way of marketing. With social media, mobile, and other forms garnering the most interest, you might think that there is little need to focus on this type of marketing. This is not true. Recent findings indicate that investment in email as a channel continues to grow at a rapid pace; and why not? A relatively cheap way to market, email marketing gives you a return on investment of 38-1. However, it must be handled delicately. If you misuse it by bombarding a bad list of contacts with content they don’t care about, you can severely damage your chances of conversions.
Your nonprofit organization is unique; you have a cause and want to share it with the world! However, email is not often considered one of the most popular communication strategies for sharing the “good news” about you. You still want to convey the mission of your organization, but nonprofits usually have limited resources; further, you don’t want to leave a bad impression by bombarding interested prospects with too much detail about your organization’s purpose.
Email marketing is one of the best online marketing tools to promote your business and convert leads into customers.
It informs your leads about new products, services, or offers that are relevant to their interests so that they can move into the next steps of the decision-making process.
The following are a dozen helpful tips to increase the value and effectiveness of your email marketing campaigns:
On November 30, it will be a great day to be a small business! As your local community ventures out to support businesses like yours on Small Business Saturday, capitalize on the surge of online and offline traffic by utilizing some simple inbound marketing strategies.
Email marketing is a cost-effective way to reach your leads and customers. Reduce your printing costs, save time, and reach your leads in a timely manner. In the digital age full of smart phone coupon apps, digital customer loyalty programs and even paying for products in brick and mortar stores with your smart phone, email marketing is an easy introduction into reaching todays consumer.
