Today’s consumers are bombarded with a language that is constantly changing, and experienced consumers (especially Millennials) can smell a “newbie” from a mile away! Just like taking Spanish lessons before flying to Puerto Vallarta for vacation, it is an excellent idea to be armed with the lingo before marketing on social media.
Let’s review the A-B-C’s of one of the oldest social media platforms: Facebook.
Artificial Intelligence (aka “A.I.”). This term describes the ability of machines to be taught human-like skills such as learning and problem solving. Facebook is a master of A.I. by learning what users like and dislike, then providing the data for advertisers.
Business Page. With well over 1 million people using Facebook, a business page allows companies to market where many customers are found. With the new Adverts Manager app, businesses can even monitor their own advertising efforts via mobile.
Cover Photo. When visitors arrive at your business’s Facebook page, they first see an 851 pixel x 315 pixel photo representing your company. There are best practices for creating an optimal cover photo.
Daily Budget. When setting up paid advertisements with Facebook, businesses can specify an amount they are willing to spend per day on their advertisements.
Engagement. This term (which applies to any social media platform) simply means the act of interacting with people on social networks. On Facebook, this can mean “liking” or commenting on a post, or even sharing your content with others, and is the heart of the term Social media.
Facebook Offers. This option allows businesses to share company promotions and special offers to customers via the website and mobile app.
Groups. To optimize your Facebook presence, creating a group can provide your business with a loyal customer base, network with interested leads and find your ideal clients
Hootsuite. This social media management system provides users with an integrated user interface to manage their social interactions. This platform supports all major social media sites.
Insights. Facebook Insights is an application that provides businesses with a dashboard for monitoring and analyzing their content performance on Facebook.
JK. Since we were at a loss for a “J” Facebook definition, we decided to use JK…just kidding! It IS a popular social media acronym, after all.
KPI (Key Performance Indicator). Although not a Facebook acronym, this is a crucial component for measuring success by marketers (and in any business). Each marketer must decide what needs to be measured, with some examples being: audience engagement, number of leads, conversions, and feedback.
Like. Who would know a simple four-letter word could mean so much? This is an acknowledgement and endorsement of a page. In February 2016, “Reactions” was launched, so followers could be even more specific with their feelings of a post or piece of content.
Messenger. The first and foremost messaging app in social media users’ mindsets, Facebook was a trailblazer when it came to messaging, which now includes video, purchase tracking, and customer service.
Newsfeed. A continually list of news items appearing on a user’s Facebook page. It includes status updates, photos, videos, links, and more from the user’s pages and groups they are members of.
Organic Reach. This represents the total number of unique people who viewed your post through unpaid distribution, as opposed to Paid Reach, where people viewed your post via paid advertisements.
Podcast. A form of audio broadcasting, this is an audio file available through the Internet, typically produced as a series that listeners subscribe to.
Return on Investment (ROI). This valuable tool is a metric to consider with all marketing strategies. It is calculated by subtracting the amount of money/time/resources spent on a marketing campaign from the total results obtained.
Social Media Marketing. This basic ideology is the use of social media channels to identify audiences, generate leads, increase brand awareness, and build relationships with customers.
Trending. This Facebook option allows users to view topics which are most popular in their news feed, based on factors like engagement and timeliness.
User-Generated Content. Any content (videos, blog posts, comments) posted by users publicly on social media channels. Recent studies have shown that UGC resulted in higher engagement than paid advertisements and should be taken into consideration in marketing efforts.
Verified Page. With the influx of hacking, Facebook has offered the option of page verification. This uncomplicated process gives potential customers the security of knowing that your page and business are authentic.
Webinars. These are live, web-based video conferences that use the internet to connect a person/organization hosting the webinar to an audience, which can comprise viewers and listeners of the webinar from all over the world.
YouTube. When it comes to social media and the letter “Y”, YouTube is the first thing that comes to mind. Started on Valentine’s Day in 2005, this has grown into the most popular video sharing site found today (although Instagram is growing rapidly). In fact, per Cisco Forecast, video will represent 69% of all consumer internet traffic by the end of this year. Videos can be shared from YouTube to Facebook if you want to send all of the video analytics. Facebook also has a direct upload and share feature that allows you to tag videos with common phrases to increase its reach in Facebook feeds.
Up Next, LinkedIn Social Media Terms
This is just the “tip of the iceberg” when it comes to social media terms, but with this dictionary of expressions, you won’t sound like a veritable newcomer to the online world. Next up, we will discuss LinkedIn terms. Off to the next foreign country we go!
About Digital Impact Agency
Digital Impact Agency is a creative firm specializing in interactive media and inbound marketing strategies for manufacturing and technology companies, professional service firms (architectural, engineering, construction, legal and consulting), nonprofits and enterprise companies. We are a team of innovative entrepreneurs focused on creating the most strategic and effective communication channels for our clients.