Content intelligence may be “all the rage”, but before your marketing team decides they need to jump on the bandwagon, buying the latest software to help their content strategy, it is important to understand (in detail) how content intelligence can truly make a difference. Many marketers are becoming masters of content which brings consumers into the funnel; they can create content that attracts leads, but may not know how to continue providing content which leads them to the bottom, or truly understand how specific pieces of content are affecting sales. However, content intelligence can dig deeper into data you may already have (or have access to), but have yet to pull out and evaluate. This will help you bridge the gap between what you THINK your customers want and what they really DO want, moving away from guessing and towards accurate data.
Marketing is a challenging industry, as customer expectations and technological tool availability has risen to new levels. In the struggle to keep up with a changing world, companies are looking at artificial intelligence (AI) as a tool which can not only improve their efficiency, but also provide consumers with a more satisfying experience.
Being bombarded by technological innovations could make it difficult for marketing companies to keep up. It will be crucial to remain calm and tackle implementation methodically, biting off no more than can be chewed. Content still reigns supreme for 2018, and 28% of many B2B marketers’ budgets are focused on creating content that engages and delights customers. However, there are new tools in successful marketing teams’ bags, and there is no reason you cannot add these to your arsenal as well! Here are a few of the top marketing trends to watch for 2018!
In a step to make online donating easier for both givers and their favorite nonprofits, Google has announced the addition of a DONATE button to their Google for Nonprofits slate of management tools. Capitalizing on the giving culture found during the holiday season, when nearly 30% of all donations are given, Google has introduced this new tool to facilitate the influx of searches performed via Google by charity-minded internet visitors.
Charitable organizations are typically considered experts in raising money. So, if you found $10,000 available to you—at no cost—wouldn’t you jump on it? That’s exactly what you can receive with the Google Ad Grant program: $10,000 each month in free Google advertising. So, what’s the catch?
Social media could be considered the heart of the #GivingTuesday drive. You already have a social media presence, so you don’t have to reinvent the wheel to create unique and effective social campaigns. So, before you throw your hands up in defeat, thinking that it’s too late to come up with something clever (or easy), here are some ideas which are both!
At this year’s annual HubSpot INBOUND conference, five new and exciting products were introduced to increase the success of marketing teams. Each of these new tools can be added to your organization’s existing HubSpot account, making them a more streamlined marketing machines!
Mobile access is one of the driving forces behind the overwhelming success of #GivingTuesday. With new products and applications being introduced for raising funds, it is high time for nonprofits to explore options which can increase their efficiency and overall success in raising money (and awareness) for their cause.
Now that summer is over, the holiday season is fast approaching. For nonprofits, #GivingTuesday has become a “kick off” to the year-end fundraising season. Many organizations want to participate in this highly successful method of raising funds ($168 million raised in 2016), but may not know the best way to create a unique approach, especially looking for one which will help them stand out.
When preparing Instagram posts, the caption may not be at the top of your list, but it should definitely be more than an afterthought. Your caption needs to be as compelling as the photo it is describing in order to attract followers and inspire action.