Relative (rel·a·tive) adj. Having pertinence or relevance; connected or related.
What does this mean for marketing?
Your strategy and concepts should center around your audience. What do they currently think, and what do you want to them think? What will resonate with them? What will drive action?
In addition to creating a strategy around your audience, you’ll need to assess your positioning relative to your competition. Define your unique selling point and create the big idea to set yourself apart.
Don’t waste time and resources throwing something out there hoping it will stick. Consider your audience and your market to determine a course of action relative to your business. It shouldn’t take a genius to steer you in the right direction, just a solid digital marketing firm.
About Digital Impact Agency
Digital Impact Agency is a creative firm specializing in interactive media and inbound marketing strategies for manufacturing and technology companies, professional service firms (architectural, engineering, construction, legal and consulting), nonprofits and technology companies. We are a team of innovative entrepreneurs focused on creating the most strategic and effective communication channels for our clients.