Sharing is caring. Or at least that is the sentiment with most people. This phrase should be considered by business owners and managers, and especially marketing managers. Social media has provided businesses the opportunity to do just that: share.
Posting links to Facebook, adding ideas or photos to Pinterest, mentioning sales or specials on Twitter, or simply getting into or starting a social media conversation is today’s best way to keep your business, product or service relevant.
This, however, requires your marketing team to engage its audience with intriguing and helpful information. This information can include links, photos, ideas, or hashtags, and can be done in various methods pending the personality of the company. Humor, formal, dramatic, cartoon - these are just several ways to relate to your audience.
Here is how predominate sharing is online. Of ShareThis’s 2.4 million website networks, there were 42 million shares just last month. Although this number is incredibly large, it is attainable by these websites actually having information that is relevant to their audience.
It is a constant cycle. When your content is relevant it becomes shareable and when your content is shared your business becomes more relevant. Sharing enables you to reach a larger audience and a lot of other customers you would otherwise have never reached.
Social media sharing is the largest and most dependable method of brand promotion. It is the online simplification of the word-of-mouth marketing method. No customer has to say anything, they simply retweet, repost, or re-pin.
Also, sharing isn’t completely the responsibility of your customer base. If you’re content is not mobile ready, then you cut off a vast majority of your audience. According to an article on TheNextWeb.com, mobile sharing is two times more predominant than desktop, 71% of Internet users use social media on mobile devices, and 76% of Twitter users and 1.1 billion Facebook users access these networks through mobile devices.
Making sure your marketing team has the tools and resources available will provide a greater impact on your audience. Going mobile, which is a trend that is getting stronger and more prevalent with each passing week, increases your relevance because it lets your customers know you care about your communication. Relevance stems from relationship and there is no better way to cultivate a relationship than through the gift of sharing.
Our marketing expertise at Digital Impact Agency will help your business, regardless of size, grow through the necessity of social sharing and relevant content. Inbound marketing techniques like using social media channels is just part of the overall strategy we implement when working with your company to grow your business.
About Digital Impact Agency
Digital Impact Agency is a creative firm specializing in interactive media and inbound marketing strategies for manufacturing and technology companies, professional service firms (architectural, engineering, construction, legal and consulting), nonprofits and enterprise companies. We are a team of innovative entrepreneurs focused on creating the most strategic and effective communication channels for our clients.
