Insights

B2B Enterprise Content Marketing: Why Bother?

[fa icon="calendar"] Aug 21, 2013 7:30:00 AM / by DIA Team

DIA Team

Content marketing is one of the most effective ways to reach your online audience. It drives prospects to your website, generates more leads, moves them down the sales funnel and engages and educates your customer base to create better, more profitable relationships. Content marketing not only positions you as the expert within your industry and to your audience, but it also bolsters your search engine optimization (SEO) efforts, helping people find you.  It's inbound marketing at its finest. Still not convinced? Check out our infographic below to learn more about how and why B2B enterprise companies utilize content marketing.

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About Digital Impact Agency

Digital Impact Agency is a creative firm specializing in interactive media and inbound marketing strategies for manufacturing and technology companies, professional service firms (architectural, engineering, construction, legal and consulting), nonprofits and enterprise companies. We are a team of innovative entrepreneurs focused on creating the most strategic and effective communication channels for our clients.

Topics: content marketing, enterprise inbound marketing

DIA Team

Written by DIA Team