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Katrice Svanda

Katrice Svanda
Katrice Svanda is a Founder and CEO for Digital Impact Agency, a Houston-based digital media and inbound marketing agency. Her background includes over 15 years of experience in the technology industry from marketing emerging technologies to participating in several technology spin-offs. Katrice has created successful marketing campaigns for business-to-business, business-to-consumer, and business-to-government.

Recent Posts

How to Create a Marketing Strategy with Instagram

[fa icon="calendar'] Jan 4, 2017 8:30:00 AM / by Katrice Svanda posted in social media

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With explosive growth in activity since its 2010 inception, Instagram would seem to be an obvious choice to marketers worldwide. However, any experienced marketer understands that every campaign type requires a unique strategy, and Instagram is no different.  Let’s look at some of the key aspects of creating a marketing strategy which will (hopefully) be successful on Instagram.

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How to Use Artificial Intelligence in Your Marketing Strategy

[fa icon="calendar'] Dec 14, 2016 8:30:00 AM / by Katrice Svanda posted in Artificial Intelligence, marketing strategy, technology marketing

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Artificial Intelligence (A.I.) has been on the rise, with no slowdown in sight. With the recent revision in data collection disclaimers by tech companies, consumer trust in this technology has grown. Even for those who may not realize they are using artificial intelligence, the idea is exciting; the possibility of instant communication alone is enough to lure customers in. They are savvier than ever, and the need for instant gratification, combined with the high level of education and knowledge about their buying needs, makes the timing right for today’s customers to accept the idea of creating relationships with artificial intelligence personas representing you.

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How to Revise Your Value Proposition and Attract the Prospects You Want

[fa icon="calendar'] Dec 7, 2016 9:00:00 AM / by Katrice Svanda posted in inbound marketing, technology marketing, brand positioning, content marketing, marketing strategy

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You’ve got an innovative new product or service. Your team has planned the perfect marketing funnel. You’ve invested your valuable resources into the launch. You’re ready for the customers to come to you in droves, you’re convinced that they’re just going to throw money at you, and then…..crickets.

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The A, B, Cs of Artificial Intelligence for Marketers

[fa icon="calendar'] Nov 2, 2016 8:30:00 AM / by Katrice Svanda posted in Artificial Intelligence, inbound marketing, marketing strategy, technology marketing

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The term artificial intelligence may invoke images of personal robots working as maids or self-driving cars (which is somewhat true), but you may not realize that it is not only already part of our daily lives, but has been studied and developed for years. In fact, the term was coined back in 1956 when Dartmouth professor John McCarthy first pondered whether or not a computer could learn like a human child. Today’s artificial intelligence is better than ever because over 90% of the world’s data has been generated in the past two years!

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Planning a Sales Enablement Strategy that Delivers Results

[fa icon="calendar'] Feb 24, 2016 8:30:00 AM / by Katrice Svanda posted in Sales Enablement, Sales & Marketing Alignment, Sales Strategy

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Now that you know how important a sales enablement strategy is to your company its time to learn some of the key parts of the plan. Like a game playbook, there are several important aspects to your success. Some of the most important focuses are the content type, tool accessibility, selling the material to the sales team, leadership, and how to measure what works and what doesn’t. 

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Best Practices for Retargeting Campaigns: Making it Work for You, Without Re-Inventing the Wheel

[fa icon="calendar'] Jan 13, 2016 8:44:00 AM / by Katrice Svanda posted in Retargeting, Advertising, inbound marketing

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It may seem like everyone already successful has the market cornered and you are missing out on those visitors who have said “No, thank you” to your product or services. But that’s not true! It is more likely that they are running a retargeting campaign…and so can you! Top marketers report that retargeting is the most underused online marketing technology. Here are 7 best practices to help you launch a successful campaign of your own:

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Sales Enablement Best Practices—Go, Team, Go!

[fa icon="calendar'] Jun 17, 2015 7:30:00 AM / by Katrice Svanda posted in enterprise inbound marketing, Sales & Marketing Alignment, Sales Enablement, Sales Strategy

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Sales enablement is a team sport, with salespeople working together with the support of the marketing team. Marketing’s perspective helps salesmen to see the other half of the picture, and therefore earns them the right to make strategic and tactical contributions. Although you will need to find ways to best support your sales team to sell your specific products or services, here are seven best practices to get the game underway!

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Keeping Your Business Shareable and Relevant

[fa icon="calendar'] Jun 18, 2014 7:30:00 AM / by Katrice Svanda posted in social media, brand positioning, inbound marketing

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Sharing is caring. Or at least that is the sentiment with most people. This phrase should be considered by business owners and managers, and especially marketing managers. Social media has provided businesses the opportunity to do just that: share.

Posting links to Facebook, adding ideas or photos to Pinterest, mentioning sales or specials on Twitter, or simply getting into or starting a social media conversation is today’s best way to keep your business, product or service relevant.

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How Technology-Based Companies Use Inbound Marketing to Grow Relationships and Capture New Business

[fa icon="calendar'] May 8, 2014 7:30:00 AM / by Katrice Svanda posted in technology marketing, enterprise inbound marketing

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Marketing your business serves a critical role in building an industry presence and a loyal customer base. Traditional marketing strategies are still being used; however, their effectiveness is fading. One of the most powerful marketing strategies is inbound marketing. Technology firms use inbound marketing to connect with their target audiences in more engaging and meaningful ways. This generates leads, who ultimately become customers and brand promoters in the long-run. Inbound marketing not only appeals to your audience’s interests in a natural and non-invasive way, but it also saves marketers time and money.

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Enterprise Content Marketing in 2014

[fa icon="calendar'] Apr 17, 2014 7:30:00 AM / by Katrice Svanda posted in enterprise inbound marketing, content marketing, marketing strategy

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Enterprise content marketing is evolving with the growing popularity of online marketing campaigns. As more people browse for information and shop online, companies can utilize relevant, targeted content to attract leads and move them through the sales cycle. In our previous article, How to Measure Enterprise Inbound Marketing Success, we discussed the key considerations you should identify and analyze when measuring the effectiveness of your inbound marketing campaigns.

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