With explosive growth in activity since its 2010 inception, Instagram would seem to be an obvious choice to marketers worldwide. However, any experienced marketer understands that every campaign type requires a unique strategy, and Instagram is no different. Let’s look at some of the key aspects of creating a marketing strategy which will (hopefully) be successful on Instagram.
Artificial Intelligence (A.I.) has been on the rise, with no slowdown in sight. With the recent revision in data collection disclaimers by tech companies, consumer trust in this technology has grown. Even for those who may not realize they are using artificial intelligence, the idea is exciting; the possibility of instant communication alone is enough to lure customers in. They are savvier than ever, and the need for instant gratification, combined with the high level of education and knowledge about their buying needs, makes the timing right for today’s customers to accept the idea of creating relationships with artificial intelligence personas representing you.
You’ve got an innovative new product or service. Your team has planned the perfect marketing funnel. You’ve invested your valuable resources into the launch. You’re ready for the customers to come to you in droves, you’re convinced that they’re just going to throw money at you, and then…..crickets.
The term artificial intelligence may invoke images of personal robots working as maids or self-driving cars (which is somewhat true), but you may not realize that it is not only already part of our daily lives, but has been studied and developed for years. In fact, the term was coined back in 1956 when Dartmouth professor John McCarthy first pondered whether or not a computer could learn like a human child. Today’s artificial intelligence is better than ever because over 90% of the world’s data has been generated in the past two years!
Now that you know how important a sales enablement strategy is to your company its time to learn some of the key parts of the plan. Like a game playbook, there are several important aspects to your success. Some of the most important focuses are the content type, tool accessibility, selling the material to the sales team, leadership, and how to measure what works and what doesn’t.
It may seem like everyone already successful has the market cornered and you are missing out on those visitors who have said “No, thank you” to your product or services. But that’s not true! It is more likely that they are running a retargeting campaign…and so can you! Top marketers report that retargeting is the most underused online marketing technology. Here are 7 best practices to help you launch a successful campaign of your own:
Sales enablement is a team sport, with salespeople working together with the support of the marketing team. Marketing’s perspective helps salesmen to see the other half of the picture, and therefore earns them the right to make strategic and tactical contributions. Although you will need to find ways to best support your sales team to sell your specific products or services, here are seven best practices to get the game underway!
Sharing is caring. Or at least that is the sentiment with most people. This phrase should be considered by business owners and managers, and especially marketing managers. Social media has provided businesses the opportunity to do just that: share.
Posting links to Facebook, adding ideas or photos to Pinterest, mentioning sales or specials on Twitter, or simply getting into or starting a social media conversation is today’s best way to keep your business, product or service relevant.
Marketing your business serves a critical role in building an industry presence and a loyal customer base. Traditional marketing strategies are still being used; however, their effectiveness is fading. One of the most powerful marketing strategies is inbound marketing. Technology firms use inbound marketing to connect with their target audiences in more engaging and meaningful ways. This generates leads, who ultimately become customers and brand promoters in the long-run. Inbound marketing not only appeals to your audience’s interests in a natural and non-invasive way, but it also saves marketers time and money.
Enterprise content marketing is evolving with the growing popularity of online marketing campaigns. As more people browse for information and shop online, companies can utilize relevant, targeted content to attract leads and move them through the sales cycle. In our previous article, How to Measure Enterprise Inbound Marketing Success, we discussed the key considerations you should identify and analyze when measuring the effectiveness of your inbound marketing campaigns.