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Katrice Svanda

Katrice Svanda
Katrice Svanda is a Founder and CEO for Digital Impact Agency, a Houston-based digital media and inbound marketing agency. Her background includes over 15 years of experience in the technology industry from marketing emerging technologies to participating in several technology spin-offs. Katrice has created successful marketing campaigns for business-to-business, business-to-consumer, and business-to-government.

Recent Posts

How Different Types of Search Affect Your Search Marketing Strategy

[fa icon="calendar'] Aug 29, 2018 12:00:00 PM / by Katrice Svanda posted in search engine optimization, inbound marketing, marketing strategy, website design and development

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We have delved into voice search in the previous blog, but to be an effective marketer, it is important to master all distinct types of search. Consumers, both retail and business, are using a variety of search marketing methods, and you increase your odds of ranking high and connecting with them when they are included as part of your marketing strategy. Stay on top of changing SEO by maximizing your use of these 4 search types:

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Optimize Your Voice Search Strategy

[fa icon="calendar'] Jun 20, 2018 12:00:00 PM / by Katrice Svanda posted in search engine optimization, inbound marketing, marketing strategy, website design and development

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Predicted to comprise 50% of all online searches within the next 2 years, voice search should not be ignored. It is growing for a variety of reasons, including the popularity of personal assistant devices, more natural language used in queries, people are driven to multi-task, and the simple fact that the keyboards on mobile devices are not designed for human typing.

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Getting Started with Voice Search Using These Simple Steps

[fa icon="calendar'] May 23, 2018 12:00:00 PM / by Katrice Svanda posted in search engine optimization, inbound marketing, marketing strategy, website design and development

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Online searching has changed dramatically in recent years, and Google Voice Search is the latest novelty in search tools. In fact, ComScore projects that, by 2020, 50% of all searches will be by voice.  With so many people looking for answers by voice, saving their hands for driving, writing, cooking, eating, or anything other than typing, it is important to stay on top of this growing search method by optimizing your site for its use.

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Optimize Google Rich (and Featured) Snippets for Search Results

[fa icon="calendar'] Apr 25, 2018 12:00:00 PM / by Katrice Svanda posted in search engine optimization, inbound marketing

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The introduction of Google Snippets, changing the face of search engine results, raises the bar for marketers to drive traffic to websites. In fact, in a 2015 study by Search Engine Land, more than 19% of queries included snippets. The explosion of voice search has also added to the increased popularity of snippets. If you are reading this, you likely understand how important it is to be shown on Google’s page, preferably as close to the top as possible, and are ready to understand how you can improve your chances of reaching snippet “status”.

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Content Intelligence Habits to Establish Now

[fa icon="calendar'] Feb 7, 2018 12:00:00 PM / by Katrice Svanda posted in content intelligence, content marketing, marketing strategy

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Although the use of “content intelligence” may seem like something you might start in the future, not only is it “now”, but there are several content intelligence habits you can adopt without diving into a life-changing marketing (or software) investment.  These small activities can be leveraged to give your brand the boost it needs to stay ahead of the competition, and continue to engage your customers, both present and potential.

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What Questions Can Content Intelligence Answer?

[fa icon="calendar'] Jan 24, 2018 12:00:00 PM / by Katrice Svanda posted in content marketing, marketing strategy, content intelligence

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Content intelligence may be “all the rage”, but before your marketing team decides they need to jump on the bandwagon, buying the latest software to help their content strategy, it is important to understand (in detail) how content intelligence can truly make a difference. Many marketers are becoming masters of content which brings consumers into the funnel; they can create content that attracts leads, but may not know how to continue providing content which leads them to the bottom, or truly understand how specific pieces of content are affecting sales. However, content intelligence can dig deeper into data you may already have (or have access to), but have yet to pull out and evaluate. This will help you bridge the gap between what you THINK your customers want and what they really DO want, moving away from guessing and towards accurate data.

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How to Use Artificial Intelligence to Understand Your Audience

[fa icon="calendar'] Jul 26, 2017 9:06:00 AM / by Katrice Svanda posted in technology marketing, marketing strategy, Artificial Intelligence

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Artificial Intelligence (AI) is beginning to permeate business—and especially marketing—with a variety of uses. In fact, it was chosen by the World Economic Forum as one of the Top 10 Emerging Technologies of 2016. When considering when and how to integrate AI use in your marketing strategy, automation is likely to be the most obvious choice on where to focus your efforts.

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Adding Chatbots to Your Marketing Strategy—A Digital Assistant

[fa icon="calendar'] May 17, 2017 8:30:00 AM / by Katrice Svanda posted in Artificial Intelligence, marketing strategy, technology marketing

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Although robots are not poised to take control of the world as of yet, chatbots are now more than just a far-fetched idea from a science fiction movie. As a part of the larger Artificial Intelligence surge we have seen in recent years, chatbots are a shiny new tool ready to take your marketing strategy to new heights. Let’s look at what they are, what they offer, and how you can use them to improve your marketing success.

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Artificial Intelligence and Inbound Marketing

[fa icon="calendar'] Feb 22, 2017 8:30:00 AM / by Katrice Svanda posted in Artificial Intelligence, inbound marketing, technology marketing

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The heart of inbound marketing is the customer; how you build a relationship with that potential customer through useful content, attracting them to you instead of searching for them. There are many components to inbound marketing, and although it appears “new,” Artificial Intelligence (AI) is really just a more recent way to make that connection with your leads easier. Although there is some “prep work” to establishing artificial intelligence as part of your marketing strategy, the rewards are not difficult to observe.

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Artificial Intelligence in Marketing: Who's Got it Right and How to Get On Board

[fa icon="calendar'] Jan 25, 2017 8:00:00 AM / by Katrice Svanda posted in Artificial Intelligence, marketing automation, technology marketing, marketing strategy

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Artificial Intelligence (AI) has been making our lives easier for decades. Imagine your email inbox without a spam filter, bursting at the seams with unwanted or useless emails? Try using a search engine without search engine optimization and keywords to help you wade through the thousands of search results? These are just a few of the more recent AI advancements we take for granted.

As a marketing department, you must wade through the options to find what products and service make sense for your company. Even in your business, you are likely using Artificial Intelligence in ways like:

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