Facebook quickly acquired one of the fastest rising social media platforms of all time, Instagram, for over a billion dollars. And if anyone knows social media, it’s Facebook. They quickly saw potential in the platforms and small and large businesses worldwide soon followed their lead.
If you’re new to Instagram or looking for a way to reinvigorate your campaign, here we’ve compiled a list of actionable tips that you can start putting into place immediately.
So without further ado, here are seven tips to starting implementing today.
1. Make Use of Analytics Software
Iconosquare (formerly known as Statigram) for example, is able to provide in-depth analytics that give you an accurate insight into what’s working and what’s not in your campaign. There are dozens of software programs to choose from, so do a bit of research and don’t hesitate to go for a paid software.
2. Use a Professional Photo Editor
Though it’s easy enough just to snap a photo, use a generic filter and post it up, you should look one step ahead. Five years ago, your standard Instagram shot was considered amazing by the average person online, but today the bar has been raised, and people expect quality. There are tons of free and paid tools to help you do this; our advice is just to pick one and learn to use it well. Another couple to check out are SimplyMeasured and Instafollow.
3. Shoot Square Photos
Because the Instagram feed only allows square photos, it makes more sense for you to shoot them. This saves you having to readjust them later or not getting the right shot because it doesn’t fit the image you had in mind for the Instagram post.
4. Optimize your Bio
This includes having an honest and engaging description of who you are and what you do, and a relevant call to action that reflects the tone of your brand.
5. Cross-Promote Other Brands
In the digital age, firms are often using the products and services of various other small businesses to help them scale. You should share the love by cross promoting what is working for you, tagging them and even reaching out to them to ask them to do the same. It’s great if you have followings that overlap, it can allow you to find new customers where you otherwise wouldn’t have.
6. Create a Targeted Landing Page
You always want to be driving your audience directly into your marketing funnel with relevant calls to action. One of the most effective ways to do that is to create a targeted landing page that is unique for an Instagram audience. These are easy to track and have higher conversion rates than untargeted pages. You might check on Leadpages.
7. Use Sponsored Ads
These are becoming popular across the board. Whether you’re on YouTube, Facebook, Reddit, Instagram or even just scrolling an RSS feed, it is likely that you’ll be seeing sponsored ads. They are a great way to get and stay in front of your audience, they allow you to engage your customers amidst the barrage of information that’s on their timeline.
Remember that social media success takes both time and consistency. Follow the above tips and start seeing some huge changes in your online performance.
Are there any we’ve missed? Let us know the Instagram tips that have worked for you in comments.
About Digital Impact Agency
Digital Impact Agency is a creative firm specializing in interactive media and inbound marketing strategies for manufacturing and technology companies, professional service firms (architectural, engineering, construction, legal and consulting), nonprofits and enterprise companies. We are a team of innovative entrepreneurs focused on creating the most strategic and effective communication channels for our clients.