The definition of augmented is “having been made greater in size or value,” and augmented reality (AR) marketing does just that: adding value to a user’s experience. Instead of providing a virtual experience, the user is shown something “extra” within the view they already have. Once something only considered “science fiction,” AR has represented a real advance for businesses, giving consumers a little something extra when discovering their brand, their products, or their services.
Transparency. In today’s digital world, businesses and individuals, governments and consumers, all want to KNOW information; and in our paperless society, a society where too much data can be simply deleted, we are all looking for ways to maintain information, including the path of revision. This is where blockchain comes in, recording anything of value, creating a permanent file of what has happened in the past (even if it is only 5 minutes ago).
We have delved into voice search in the previous blog, but to be an effective marketer, it is important to master all distinct types of search. Consumers, both retail and business, are using a variety of search marketing methods, and you increase your odds of ranking high and connecting with them when they are included as part of your marketing strategy. Stay on top of changing SEO by maximizing your use of these 4 search types:
Predicted to comprise 50% of all online searches within the next 2 years, voice search should not be ignored. It is growing for a variety of reasons, including the popularity of personal assistant devices, more natural language used in queries, people are driven to multi-task, and the simple fact that the keyboards on mobile devices are not designed for human typing.
Online searching has changed dramatically in recent years, and Google Voice Search is the latest novelty in search tools. In fact, ComScore projects that, by 2020, 50% of all searches will be by voice. With so many people looking for answers by voice, saving their hands for driving, writing, cooking, eating, or anything other than typing, it is important to stay on top of this growing search method by optimizing your site for its use.
The introduction of Google Snippets, changing the face of search engine results, raises the bar for marketers to drive traffic to websites. In fact, in a 2015 study by Search Engine Land, more than 19% of queries included snippets. The explosion of voice search has also added to the increased popularity of snippets. If you are reading this, you likely understand how important it is to be shown on Google’s page, preferably as close to the top as possible, and are ready to understand how you can improve your chances of reaching snippet “status”.
Artificial Intelligence is changing the way in which organizations innovate and communicate their processes, products and services and drives change in how businesses and governments interact with customers and constituents. This technological has led to a radical revolution of how companies market to customers (both B2C and B2B), causing a disruption in marketing as a way of business.
You may feel that your marketing team IS your public relations team. And although they can perform similarly in theory, the reality is that they have two distinct goals. Marketing works to increase sales (and income), while public relations has a simpler goal: to improve and expand your brand image. So outside of the sales you bring in, your PR team helps your company look its best to the public. With much more pressing tasks than creating press releases, PR departments perform a wide range of tasks, from presenting your brand name as a veritable expert in your industry to defending your brand against social media scandals, carrying a heavy weight for your company.
Although the use of “content intelligence” may seem like something you might start in the future, not only is it “now”, but there are several content intelligence habits you can adopt without diving into a life-changing marketing (or software) investment. These small activities can be leveraged to give your brand the boost it needs to stay ahead of the competition, and continue to engage your customers, both present and potential.