Insights

Using Inbound Marketing to Brand and Position Your AEC Firm

[fa icon="calendar'] Jun 26, 2013 7:30:00 AM / by Katrice Svanda posted in AEC marketing, website design and development, search engine optimization

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Website

A website is your virtual home.  In the same way you would construct and decorate a home, you have to construct and ‘decorate’ a website to reflect your brand.  This idea stretches from a strong technical foundation (to make your site easily found by search engines) to design and content elements that complement each other. 

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Mobile Usability: Tips for Creating Great User Experiences

[fa icon="calendar'] Jun 10, 2013 7:30:00 AM / by Katrice Svanda posted in website design and development, technology marketing

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Today, few of us have only one screen in our lives.  And the number only keeps growing.  Between tablets, smartphones, laptops, and the like, we access information via applications or websites from a variety of screens, on devices with a range of capabilities.  What does this constant interaction with our inanimate friends mean?  Businesses need to focus on creating positive user experiences.  They need to develop applications and websites that are quick to load and easy to use.  Nothing frustrates a user more than slow loading information and confusing functionality.  And that frustration means they won’t come back. 

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Website Redesign and Effective Inbound Marketing

[fa icon="calendar'] May 20, 2013 7:30:00 AM / by Katrice Svanda posted in website design and development, inbound marketing

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A recurring theme for businesses today is, “we have a website, but we don’t like it” or maybe they do like the website, but it’s not capturing the leads and generating the business that they’d like.  Here is where website redesign comes in.  Some might be tempted to tell these folks they need an entirely new website (which is occasionally the case), but a refresh might be all they need. 

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Essential Components of a Strategic Website

[fa icon="calendar'] May 13, 2013 7:30:00 AM / by Katrice Svanda posted in website design and development, inbound marketing

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Take a Hard Look

What is the first impression your website gives? If it went on a job interview, did it show up in pajamas or in a suit? Your website is your calling card to the internet world. A few key things to look for: clear and consistent branding, diversified content, and a killer homepage.

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Create Effective Calls-to-Action (CTAs) to Capture Sales Qualified Leads

[fa icon="calendar'] Apr 22, 2013 7:30:00 AM / by Katrice Svanda posted in website design and development, inbound marketing

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Calls-to-action (CTAs) are one of the most important drivers in your inbound marketing efforts.  They encourage prospects to become leads and leads to become customers. Consider these ways to craft effective CTAs that capture your target audience’s attention and encourage them to spend their time and money with you.

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7 Landing Page Tips to Boost Lead Conversions

[fa icon="calendar'] Apr 15, 2013 7:30:00 AM / by Katrice Svanda posted in website design and development, inbound marketing, enterprise inbound marketing

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You’ve got prospects to your landing page, but you don’t want to lose them there.  Good landing pages are vital for retaining audience engagement and moving prospects one step further down the sales funnel.  Read on for some tips to get your landing pages in great shape and ready to boost website conversions.

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6 Easy Ways to Drive Traffic to Your Website

[fa icon="calendar'] Mar 25, 2013 7:30:00 AM / by Katrice Svanda posted in social media, content marketing, website design and development, inbound marketing

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Generating more traffic to your website is vital to increasing your leads, filling your sales pipeline, and eventually converting leads into sales.  But before you can begin the sales process, you need to get prospects to your website.  Here are a few tried and true ways to drive more traffic to your website and realize those higher lead and sales goals.

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