Insights

Creating Content that Helps Your Sales Team

[fa icon="calendar'] Aug 10, 2016 8:30:00 AM / by DIA Team posted in content marketing, Sales & Marketing Alignment, Sales Enablement, Sales Strategy, AEC marketing

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Historically, there has been an (invisible) wall between marketing and sales. This lack of alignment can cause friction between your team, preventing the growth you are reaching for and undermining the work you are accomplishing together. One way to close the gap is by optimizing your contact to suit the needs of your sales team. 

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Ways to Measure Your Sales Enablement Efforts

[fa icon="calendar'] Apr 20, 2016 9:00:00 AM / by DIA Team posted in enterprise inbound marketing, Sales & Marketing Alignment, Sales Enablement, Sales Strategy

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Maybe you have decided to start a sales enablement campaign, or are simply considering taking the plunge. No matter where you are in the process, you already know that this common sense theory has been proven to improve conversion rates dramatically. Did you know a survey by Vantage Point indicated that only 40% of Sales Enablement programs are being measured?

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Planning a Sales Enablement Strategy that Delivers Results

[fa icon="calendar'] Feb 24, 2016 8:30:00 AM / by Katrice Svanda posted in Sales Enablement, Sales & Marketing Alignment, Sales Strategy

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Now that you know how important a sales enablement strategy is to your company its time to learn some of the key parts of the plan. Like a game playbook, there are several important aspects to your success. Some of the most important focuses are the content type, tool accessibility, selling the material to the sales team, leadership, and how to measure what works and what doesn’t. 

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Sales Enablement Best Practices—Go, Team, Go!

[fa icon="calendar'] Jun 17, 2015 7:30:00 AM / by Katrice Svanda posted in enterprise inbound marketing, Sales & Marketing Alignment, Sales Enablement, Sales Strategy

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Sales enablement is a team sport, with salespeople working together with the support of the marketing team. Marketing’s perspective helps salesmen to see the other half of the picture, and therefore earns them the right to make strategic and tactical contributions. Although you will need to find ways to best support your sales team to sell your specific products or services, here are seven best practices to get the game underway!

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What is Sales Enablement and Why Do You Need It?

[fa icon="calendar'] Apr 24, 2015 11:46:00 AM / by DIA Team posted in Sales Enablement, inbound marketing, Sales Strategy, Sales & Marketing Alignment, content marketing

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You expect a lot from your sales team: ideal buyers and the resulting revenue, and you would like them to do it efficiently. But what can be done to ensure that they are working at the top of their game? Sales enablement can best be explained as the process of providing your salesforce with resources and tools to help them effectively close sales.

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What is a Service Level Agreement (SLA) and Why Do You Need One?

[fa icon="calendar'] Jul 2, 2014 12:00:00 AM / by DIA Team posted in enterprise inbound marketing, Sales & Marketing Alignment, Sales Enablement, Sales Strategy, marketing strategy

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Sales and Marketing Alignment is a hot topic these days, and justifiably so.  Your marketing and sales teams drive a key part of your business: customer acquisition and retention.  Marketing communicates with your audience and gathers lead intelligence, capturing prospects from a variety of channels with messages representative of your company’s personality and professionalism.  The sales team takes the leads and educates them on your specific products or services, closing the sale and securing revenue. Hooray for your bottom line!

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