Insights

How to Revise Your Value Proposition and Attract the Prospects You Want

[fa icon="calendar'] Dec 7, 2016 9:00:00 AM / by Katrice Svanda posted in inbound marketing, technology marketing, brand positioning, content marketing, marketing strategy

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You’ve got an innovative new product or service. Your team has planned the perfect marketing funnel. You’ve invested your valuable resources into the launch. You’re ready for the customers to come to you in droves, you’re convinced that they’re just going to throw money at you, and then…..crickets.

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The A, B, Cs of Artificial Intelligence for Marketers

[fa icon="calendar'] Nov 2, 2016 8:30:00 AM / by Katrice Svanda posted in Artificial Intelligence, inbound marketing, marketing strategy, technology marketing

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The term artificial intelligence may invoke images of personal robots working as maids or self-driving cars (which is somewhat true), but you may not realize that it is not only already part of our daily lives, but has been studied and developed for years. In fact, the term was coined back in 1956 when Dartmouth professor John McCarthy first pondered whether or not a computer could learn like a human child. Today’s artificial intelligence is better than ever because over 90% of the world’s data has been generated in the past two years!

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5 Holiday Social Media Marketing Tips for B2B Companies

[fa icon="calendar'] Oct 19, 2016 9:00:00 AM / by DIA Team posted in inbound marketing, marketing strategy, social media, video marketing

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The holidays are a great time of year to rethink business strategy. Consumers are switching their focus, winding down from work and giving more attention to your offers than their busy schedule would usually allow. As a marketer, one of the best ways you can leverage this is by creating social media campaigns that are geared towards the holidays.

For many companies, a huge proportion of annual sales can occur in November and December. Effective social media practices can reinforce your goals for the holiday season and help you and your team finish the year strong.

Here are some social media marketing tips to implement these holidays if you run a B2B company.

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B2C Marketing Strategies to Implement This Holiday Season

[fa icon="calendar'] Oct 5, 2016 9:00:00 AM / by DIA Team posted in inbound marketing, marketing strategy, social media, video marketing

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November and December are a wonderful time for marketers. Customers reach into their pockets for their loved ones and often purchase goods and services in a way that they otherwise wouldn’t have throughout the year. This is why business savvy companies look to develop holiday season themed specials and content in order to best capitalize on this time of year.

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Psychological Triggers That Influence Consumer Behavior

[fa icon="calendar'] Nov 4, 2015 8:30:00 AM / by DIA Team posted in brand positioning, branding, marketing strategy

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Psychology is the scientific study of mind and behavior. This field seeks to understand better why we think and behave the way we do. Understanding key principles of human behavior can transform your marketing efforts. The following looks at psychological triggers to build into your site to attract more customers.

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What is a Service Level Agreement (SLA) and Why Do You Need One?

[fa icon="calendar'] Jul 2, 2014 12:00:00 AM / by DIA Team posted in enterprise inbound marketing, Sales & Marketing Alignment, Sales Enablement, Sales Strategy, marketing strategy

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Sales and Marketing Alignment is a hot topic these days, and justifiably so.  Your marketing and sales teams drive a key part of your business: customer acquisition and retention.  Marketing communicates with your audience and gathers lead intelligence, capturing prospects from a variety of channels with messages representative of your company’s personality and professionalism.  The sales team takes the leads and educates them on your specific products or services, closing the sale and securing revenue. Hooray for your bottom line!

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Enterprise Content Marketing in 2014

[fa icon="calendar'] Apr 17, 2014 7:30:00 AM / by Katrice Svanda posted in enterprise inbound marketing, content marketing, marketing strategy

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Enterprise content marketing is evolving with the growing popularity of online marketing campaigns. As more people browse for information and shop online, companies can utilize relevant, targeted content to attract leads and move them through the sales cycle. In our previous article, How to Measure Enterprise Inbound Marketing Success, we discussed the key considerations you should identify and analyze when measuring the effectiveness of your inbound marketing campaigns.

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How Color Plays a Vital Role in Branding

[fa icon="calendar'] Mar 20, 2014 7:30:00 AM / by Katrice Svanda posted in brand positioning, marketing strategy, inbound marketing

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One of the major keys to success, if not the biggest key, is branding. Branding can be business or personal. People with talent are often encouraged to “brand themselves” and then market their brand. This doesn’t just signify sending out emails and hopping on Twitter five times a day. No, this means creating a persona that people can identify with. It means showing your personality even when you aren’t able to say anything.

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5 Tips to Creating Effective Content Marketing Channels

[fa icon="calendar'] Jan 15, 2014 7:30:00 AM / by Katrice Svanda posted in content marketing, marketing strategy

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A channel is a pathway that facilitates the movement of goods, services, or information. Content marketing requires proper channels to ensure that information reaches its intended audience.

How can you convert followers into customers? How do you engage followers through different channels based on their interests? These are important questions to consider when developing a content marketing strategy. 

Don’t rely on one channel to facilitate the sharing of your brand’s content. Follow these five tips to creating effective content marketing channels for your company.

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Unveiling the Truth behind Dark Social

[fa icon="calendar'] Dec 2, 2013 7:30:00 AM / by Katrice Svanda posted in inbound marketing, social media, marketing strategy

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Demystifying Dark Social

Dark social: a phrase so mysterious that most people would prefer to overlook its existence.  Dark social is online traffic and shared web content that cannot be identified by analytics software.  In other words, this is the private, or “invisible” sharing of web content.  Google analytics easily traces traffic from social media sites like Facebook, Twitter, or Google+ because those platforms send referral data.  However, web content links sent privately via email, online chat, or mobile text message do not send referral data.  Analytics programs sometimes cannot track the source of unidentified online visitors.  Don’t let this world of unknown web traffic keep you in the dark!

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