Insights

What is Social Artificial Intelligence and How It Impacts Marketing Strategy

[fa icon="calendar'] Jan 10, 2018 8:31:00 AM / by DIA Team posted in technology marketing, marketing strategy, Artificial Intelligence, social media

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Marketing is a challenging industry, as customer expectations and technological tool availability has risen to new levels. In the struggle to keep up with a changing world, companies are looking at artificial intelligence (AI) as a tool which can not only improve their efficiency, but also provide consumers with a more satisfying experience.

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#GivingTuesday Social Campaigns: Maximize Your Reach

[fa icon="calendar'] Oct 11, 2017 9:10:00 AM / by DIA Team posted in nonprofit marketing, marketing strategy

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Social media could be considered the heart of the #GivingTuesday drive. You already have a social media presence, so you don’t have to reinvent the wheel to create unique and effective social campaigns. So, before you throw your hands up in defeat, thinking that it’s too late to come up with something clever (or easy), here are some ideas which are both!

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Must Have Apps & Technology for #GivingTuesday

[fa icon="calendar'] Sep 20, 2017 9:01:00 AM / by DIA Team posted in marketing strategy, nonprofit marketing

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Mobile access is one of the driving forces behind the overwhelming success of #GivingTuesday. With new products and applications being introduced for raising funds, it is high time for nonprofits to explore options which can increase their efficiency and overall success in raising money (and awareness) for their cause.

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Ideas for a Successful #GivingTuesday

[fa icon="calendar'] Sep 6, 2017 8:43:00 AM / by DIA Team posted in marketing strategy, nonprofit marketing

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Now that summer is over, the holiday season is fast approaching. For nonprofits, #GivingTuesday has become a “kick off” to the year-end fundraising season. Many organizations want to participate in this highly successful method of raising funds ($168 million raised in 2016), but may not know the best way to create a unique approach, especially looking for one which will help them stand out.

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How to Use Artificial Intelligence to Understand Your Audience

[fa icon="calendar'] Jul 26, 2017 9:06:00 AM / by Katrice Svanda posted in technology marketing, marketing strategy, Artificial Intelligence

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Artificial Intelligence (AI) is beginning to permeate business—and especially marketing—with a variety of uses. In fact, it was chosen by the World Economic Forum as one of the Top 10 Emerging Technologies of 2016. When considering when and how to integrate AI use in your marketing strategy, automation is likely to be the most obvious choice on where to focus your efforts.

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Artificial intelligence: How Can You Really Use It?

[fa icon="calendar'] Jun 14, 2017 8:00:00 AM / by DIA Team posted in technology marketing, marketing strategy, Artificial Intelligence

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Artificial intelligence is reportedly making marketers more productive, highly successful, and creative! There are so many areas where artificial intelligence can—and does—make a difference in your marketing abilities, you need to focus on what works and is really practical for your team’s specific needs.

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Adding Chatbots to Your Marketing Strategy—A Digital Assistant

[fa icon="calendar'] May 17, 2017 8:30:00 AM / by Katrice Svanda posted in Artificial Intelligence, marketing strategy, technology marketing

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Although robots are not poised to take control of the world as of yet, chatbots are now more than just a far-fetched idea from a science fiction movie. As a part of the larger Artificial Intelligence surge we have seen in recent years, chatbots are a shiny new tool ready to take your marketing strategy to new heights. Let’s look at what they are, what they offer, and how you can use them to improve your marketing success.

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What is Content Intelligence?

[fa icon="calendar'] Mar 15, 2017 9:00:00 AM / by DIA Team posted in content marketing, marketing strategy, content intelligence

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The online world...the entire world, for that matter…is overrun with content. Nevertheless, has every problem, every pain point, every consumer’s question been answered? The simple answer is: of course not. If it were, there would be no reason to add more content to the world. We, as marketers, understand that consumers are looking for more detailed answers, and we want to provide them with the information they are seeking. However, with so much out there, they could spend hours, days, or weeks wading through it.

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Artificial Intelligence in Marketing: Who's Got it Right and How to Get On Board

[fa icon="calendar'] Jan 25, 2017 8:00:00 AM / by Katrice Svanda posted in Artificial Intelligence, marketing automation, technology marketing, marketing strategy

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Artificial Intelligence (AI) has been making our lives easier for decades. Imagine your email inbox without a spam filter, bursting at the seams with unwanted or useless emails? Try using a search engine without search engine optimization and keywords to help you wade through the thousands of search results? These are just a few of the more recent AI advancements we take for granted.

As a marketing department, you must wade through the options to find what products and service make sense for your company. Even in your business, you are likely using Artificial Intelligence in ways like:

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How to Use Artificial Intelligence in Your Marketing Strategy

[fa icon="calendar'] Dec 14, 2016 8:30:00 AM / by Katrice Svanda posted in Artificial Intelligence, marketing strategy, technology marketing

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Artificial Intelligence (A.I.) has been on the rise, with no slowdown in sight. With the recent revision in data collection disclaimers by tech companies, consumer trust in this technology has grown. Even for those who may not realize they are using artificial intelligence, the idea is exciting; the possibility of instant communication alone is enough to lure customers in. They are savvier than ever, and the need for instant gratification, combined with the high level of education and knowledge about their buying needs, makes the timing right for today’s customers to accept the idea of creating relationships with artificial intelligence personas representing you.

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