Maybe you have decided to start a sales enablement campaign, or are simply considering taking the plunge. No matter where you are in the process, you already know that this common sense theory has been proven to improve conversion rates dramatically. Did you know a survey by Vantage Point indicated that only 40% of Sales Enablement programs are being measured?
Sales enablement is a team sport, with salespeople working together with the support of the marketing team. Marketing’s perspective helps salesmen to see the other half of the picture, and therefore earns them the right to make strategic and tactical contributions. Although you will need to find ways to best support your sales team to sell your specific products or services, here are seven best practices to get the game underway!
To keep your sales and marketing teams working together, you need to communicate and collaborate in order to increase your leads and eventually, your sales. There are several aspects of the aligning of your two teams and key tools to supporting your efforts. We will look at how close-loop reporting plays a part of this winning combination.
Sales and Marketing Alignment is a hot topic these days, and justifiably so. Your marketing and sales teams drive a key part of your business: customer acquisition and retention. Marketing communicates with your audience and gathers lead intelligence, capturing prospects from a variety of channels with messages representative of your company’s personality and professionalism. The sales team takes the leads and educates them on your specific products or services, closing the sale and securing revenue. Hooray for your bottom line!
Marketing your business serves a critical role in building an industry presence and a loyal customer base. Traditional marketing strategies are still being used; however, their effectiveness is fading. One of the most powerful marketing strategies is inbound marketing. Technology firms use inbound marketing to connect with their target audiences in more engaging and meaningful ways. This generates leads, who ultimately become customers and brand promoters in the long-run. Inbound marketing not only appeals to your audience’s interests in a natural and non-invasive way, but it also saves marketers time and money.
Enterprise content marketing is evolving with the growing popularity of online marketing campaigns. As more people browse for information and shop online, companies can utilize relevant, targeted content to attract leads and move them through the sales cycle. In our previous article, How to Measure Enterprise Inbound Marketing Success, we discussed the key considerations you should identify and analyze when measuring the effectiveness of your inbound marketing campaigns.
Marketing automation is a proven tool to enhance your content marketing strategy, but it must be utilized effectively to reap optimal benefits. According to a study by Sirius Decisions, 75% of businesses that use marketing automation claim they are not maximizing the full value from it. Although many companies are investing in marketing automation software, they often do not have the right standards and tools in place to complement their content marketing. Here are four tips for effective marketing automation to help you gain a better return on investment.
Before the rise in popularity of the Internet and social media, traditional marketing strategy and implementation dominated the market with TV, newspaper, radio, and billboard advertisements. Although traditional marketing methods still exist, marketers now realize the importance of digital marketing across social media and websites.
Creating and marketing valuable, relevant, and engaging online content requires time, patience, and commitment. We have all heard about the value of high search engine rankings. However, there is something more important that search engine optimization - that is, audience optimization. You are probably wondering, how does content marketing optimize your online audience?
We’ve talked about using lead scoring to improve marketing and sales alignment, but what are other areas that your teams may not be on the same page? You’ve got your lead scoring system running smoothly. You’ve defined what “sales-ready” means for your organization and have auto-scoring software, like HubSpot, in place to update your lead scores in real time. But you still feel like your business could do better. Here are a few areas your teams could benefit from better alignment.