Insights

Psychological Triggers That Influence Consumer Behavior

[fa icon="calendar'] Nov 4, 2015 8:30:00 AM / by DIA Team posted in brand positioning, branding, marketing strategy

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Psychology is the scientific study of mind and behavior. This field seeks to understand better why we think and behave the way we do. Understanding key principles of human behavior can transform your marketing efforts. The following looks at psychological triggers to build into your site to attract more customers.

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Marketing Strategy is Relative.

[fa icon="calendar'] Dec 4, 2012 7:30:00 AM / by DIA Team posted in inbound marketing, branding

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Relative (rel·a·tive) adj.  Having pertinence or relevance; connected or related.  

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