Insights

How to Revise Your Value Proposition and Attract the Prospects You Want

[fa icon="calendar'] Dec 7, 2016 9:00:00 AM / by Katrice Svanda posted in inbound marketing, technology marketing, brand positioning, content marketing, marketing strategy

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You’ve got an innovative new product or service. Your team has planned the perfect marketing funnel. You’ve invested your valuable resources into the launch. You’re ready for the customers to come to you in droves, you’re convinced that they’re just going to throw money at you, and then…..crickets.

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Psychological Triggers That Influence Consumer Behavior

[fa icon="calendar'] Nov 4, 2015 8:30:00 AM / by DIA Team posted in brand positioning, branding, marketing strategy

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Psychology is the scientific study of mind and behavior. This field seeks to understand better why we think and behave the way we do. Understanding key principles of human behavior can transform your marketing efforts. The following looks at psychological triggers to build into your site to attract more customers.

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Keeping Your Business Shareable and Relevant

[fa icon="calendar'] Jun 18, 2014 7:30:00 AM / by Katrice Svanda posted in social media, brand positioning, inbound marketing

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Sharing is caring. Or at least that is the sentiment with most people. This phrase should be considered by business owners and managers, and especially marketing managers. Social media has provided businesses the opportunity to do just that: share.

Posting links to Facebook, adding ideas or photos to Pinterest, mentioning sales or specials on Twitter, or simply getting into or starting a social media conversation is today’s best way to keep your business, product or service relevant.

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How Color Plays a Vital Role in Branding

[fa icon="calendar'] Mar 20, 2014 7:30:00 AM / by Katrice Svanda posted in brand positioning, marketing strategy, inbound marketing

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One of the major keys to success, if not the biggest key, is branding. Branding can be business or personal. People with talent are often encouraged to “brand themselves” and then market their brand. This doesn’t just signify sending out emails and hopping on Twitter five times a day. No, this means creating a persona that people can identify with. It means showing your personality even when you aren’t able to say anything.

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