Marketing is a challenging industry, as customer expectations and technological tool availability has risen to new levels. In the struggle to keep up with a changing world, companies are looking at artificial intelligence (AI) as a tool which can not only improve their efficiency, but also provide consumers with a more satisfying experience.
Artificial Intelligence (AI) is beginning to permeate business—and especially marketing—with a variety of uses. In fact, it was chosen by the World Economic Forum as one of the Top 10 Emerging Technologies of 2016. When considering when and how to integrate AI use in your marketing strategy, automation is likely to be the most obvious choice on where to focus your efforts.
Artificial intelligence is reportedly making marketers more productive, highly successful, and creative! There are so many areas where artificial intelligence can—and does—make a difference in your marketing abilities, you need to focus on what works and is really practical for your team’s specific needs.
Although robots are not poised to take control of the world as of yet, chatbots are now more than just a far-fetched idea from a science fiction movie. As a part of the larger Artificial Intelligence surge we have seen in recent years, chatbots are a shiny new tool ready to take your marketing strategy to new heights. Let’s look at what they are, what they offer, and how you can use them to improve your marketing success.
The heart of inbound marketing is the customer; how you build a relationship with that potential customer through useful content, attracting them to you instead of searching for them. There are many components to inbound marketing, and although it appears “new,” Artificial Intelligence (AI) is really just a more recent way to make that connection with your leads easier. Although there is some “prep work” to establishing artificial intelligence as part of your marketing strategy, the rewards are not difficult to observe.
Artificial Intelligence (AI) has been making our lives easier for decades. Imagine your email inbox without a spam filter, bursting at the seams with unwanted or useless emails? Try using a search engine without search engine optimization and keywords to help you wade through the thousands of search results? These are just a few of the more recent AI advancements we take for granted.
As a marketing department, you must wade through the options to find what products and service make sense for your company. Even in your business, you are likely using Artificial Intelligence in ways like:
Artificial Intelligence (A.I.) has been on the rise, with no slowdown in sight. With the recent revision in data collection disclaimers by tech companies, consumer trust in this technology has grown. Even for those who may not realize they are using artificial intelligence, the idea is exciting; the possibility of instant communication alone is enough to lure customers in. They are savvier than ever, and the need for instant gratification, combined with the high level of education and knowledge about their buying needs, makes the timing right for today’s customers to accept the idea of creating relationships with artificial intelligence personas representing you.
The term artificial intelligence may invoke images of personal robots working as maids or self-driving cars (which is somewhat true), but you may not realize that it is not only already part of our daily lives, but has been studied and developed for years. In fact, the term was coined back in 1956 when Dartmouth professor John McCarthy first pondered whether or not a computer could learn like a human child. Today’s artificial intelligence is better than ever because over 90% of the world’s data has been generated in the past two years!