Insights

LinkedIn Introduces New Lead Gen Forms

[fa icon="calendar'] Apr 5, 2017 7:30:00 AM / by DIA Team posted in social media, Advertising, inbound marketing

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LinkedIn has already earned the reputation of being one of the most used social networking sites for business professionals, with over 467 million users reported in late 2016. They are poised to increase their popularity with marketers with the introduction of LinkedIn Lead Gen Forms. This new format is designed to improve the collection of quality leads, especially on mobile devices.

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How to Run an Effective Instagram Competition

[fa icon="calendar'] Jun 29, 2016 8:30:00 AM / by DIA Team posted in social media, Advertising, inbound marketing

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Instagram can be a very effective part of a strong social media strategyIt is clear, first and foremost, that engaging visual content will continue to play a vital role in online marketing, and your ability to interact with your customers using two-way content sharing platforms will largely define your social media success.

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Measure and Optimize Your Retargeting Campaign Performance

[fa icon="calendar'] Jun 15, 2016 8:30:00 AM / by DIA Team posted in Advertising, Retargeting, inbound marketing

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Now that you have been running your retargeting campaign, you really want to know how it is working. Is the technique you chose (or combination of techniques) providing you with the ROI you wanted? Should the retargeting campaign performance be tested further? Would a different style work better?

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Best Practices for Retargeting Campaigns: Making it Work for You, Without Re-Inventing the Wheel

[fa icon="calendar'] Jan 13, 2016 8:44:00 AM / by Katrice Svanda posted in Retargeting, Advertising, inbound marketing

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It may seem like everyone already successful has the market cornered and you are missing out on those visitors who have said “No, thank you” to your product or services. But that’s not true! It is more likely that they are running a retargeting campaign…and so can you! Top marketers report that retargeting is the most underused online marketing technology. Here are 7 best practices to help you launch a successful campaign of your own:

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Retargeting: Ways to Start (and Keep) a Successful Campaign

[fa icon="calendar'] Nov 18, 2015 9:00:00 AM / by DIA Team posted in inbound marketing, Advertising, Retargeting

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Retargeting is the process by which you focus your marketing efforts to attract leads that have visited your site but left “empty-handed.” Perhaps they looked around, viewed a few products, or maybe even put them in shopping cart, only to abandon it before completing a purchase. You may never know why they didn’t convert, but don’t want to give up on them. Here are six ways to lure them back:

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Get ‘Em Back: How to Increase Lead Generation with Retargeting

[fa icon="calendar'] Aug 12, 2015 9:00:00 AM / by DIA Team posted in Advertising, Retargeting, inbound marketing

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In the past, the “reach and frequency model” of marketing meant that only the biggest brands with the deepest pockets could run the most effective campaigns. Nowadays, the map has changed; media channels are diverse and new tools exist to help even small retailers call attention to themselves in today’s global audience.

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