There is no social media site that can be overlooked, as each has its benefits and reveals a unique potential audience to your business. Twitter may be the last site we cover in our journeys across the world of top social media platforms, but it can be just as useful to marketers as the others. Alexa reports that it ranks 8th among social media sites in the U.S., and Twitter reports it has over 313 Million active monthly users. The word “tweet” is known worldwide, and its use as a short burst of content is perfectly suited to our attention-deficit world!
It may surprise you that Instagram, known primarily as a platform for photo sharing, has surpassed Twitter. Additionally, its success is snowballing, with the dramatic rise in business accounts and the added benefits of business tools like insights, post promotion, and other ways to promote your brand. Now is the time to create your Instagram account or convert it to a business account. With a user base of over 500 MILLION people, you have a plethora of great leads waiting to be discovered!
LinkedIn has already earned the reputation of being one of the most used social networking sites for business professionals, with over 467 million users reported in late 2016. They are poised to increase their popularity with marketers with the introduction of LinkedIn Lead Gen Forms. This new format is designed to improve the collection of quality leads, especially on mobile devices.
The online world...the entire world, for that matter…is overrun with content. Nevertheless, has every problem, every pain point, every consumer’s question been answered? The simple answer is: of course not. If it were, there would be no reason to add more content to the world. We, as marketers, understand that consumers are looking for more detailed answers, and we want to provide them with the information they are seeking. However, with so much out there, they could spend hours, days, or weeks wading through it.
It may seem surprising to many professionals who spend any time online that there are still those who (a) don’t have a LinkedIn profile, or (b) have one but really don’t know enough about LinkedIn to make effective use of it. As with every other social media platform, LinkedIn has its own community, language, and tools. If you have an account, you might as well use it, and if you don’t, let’s get you ready to set one up!
Here are some basic terms and acronyms to get the ball rolling:
Today’s consumers are bombarded with a language that is constantly changing, and experienced consumers (especially Millennials) can smell a “newbie” from a mile away! Just like taking Spanish lessons before flying to Puerto Vallarta for vacation, it is an excellent idea to be armed with the lingo before marketing on social media.
Let’s review the A-B-C’s of one of the oldest social media platforms: Facebook.
Let’s just throw it out there. Instagram rocks…big time. Exploding since its inception in 2010, and it seems to be just warming up. With consumer obsession with photos and video, and bored by excessive text, you can share the love with few words. But let’s get serious for a minute…what makes Instagram such a great tool for marketers?
So, in Late Night with David Letterman fashion, here are the top ten reasons Instagram helps businesses become lean, mean, marketing machines:
Email may seem like an old-fashioned way of marketing. With social media, mobile, and other forms garnering the most interest, you might think that there is little need to focus on this type of marketing. This is not true. Recent findings indicate that investment in email as a channel continues to grow at a rapid pace; and why not? A relatively cheap way to market, email marketing gives you a return on investment of 38-1. However, it must be handled delicately. If you misuse it by bombarding a bad list of contacts with content they don’t care about, you can severely damage your chances of conversions.
As the landscape of digital marketing has changed dramatically in recent years, one trend stands out; video marketing. This type of marketing is suited for today’s consumer, easily shared, interest grabbing and accessible effortlessly from mobile devices.
There was a time when simply having a Facebook page and followers meant you were reaching an ever-growing audience. However, that was years ago, and you need to step up your game if you want to expand your reach, specifically your organic reach. So many advertisers are using Facebook that only posting just doesn’t get the job done anymore.
Does this mean that Facebook advertising is a thing of the past? In a word, No. You still have people visiting your page and keeping an open channel with you. You want to nurture that relationship. You simply need to be sure you are optimizing your use of Facebook as a marketing platform. Let’s delve a little deeper to look for some best practices you can use to maximize your Facebook use, increase your reach, and still enable Facebook to be a viable marketing tool.