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DIA Team

DIA Team

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What is Social Artificial Intelligence and How It Impacts Marketing Strategy

[fa icon="calendar'] Jan 10, 2018 8:31:00 AM / by DIA Team posted in technology marketing, marketing strategy, Artificial Intelligence, social media

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Marketing is a challenging industry, as customer expectations and technological tool availability has risen to new levels. In the struggle to keep up with a changing world, companies are looking at artificial intelligence (AI) as a tool which can not only improve their efficiency, but also provide consumers with a more satisfying experience.

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Google Adds a Donate Button in Search for Nonprofits

[fa icon="calendar'] Dec 6, 2017 8:00:00 AM / by DIA Team posted in nonprofit marketing

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DIA-Google Adds a Donate Button in Search for Nonprofits.jpgIn a step to make online donating easier for both givers and their favorite nonprofits, Google has announced the addition of a DONATE button to their Google for Nonprofits slate of management tools. Capitalizing on the giving culture found during the holiday season, when nearly 30% of all donations are given, Google has introduced this new tool to facilitate the influx of searches performed via Google by charity-minded internet visitors.

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#GivingTuesday Social Campaigns: Maximize Your Reach

[fa icon="calendar'] Oct 11, 2017 9:10:00 AM / by DIA Team posted in nonprofit marketing, marketing strategy

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Social media could be considered the heart of the #GivingTuesday drive. You already have a social media presence, so you don’t have to reinvent the wheel to create unique and effective social campaigns. So, before you throw your hands up in defeat, thinking that it’s too late to come up with something clever (or easy), here are some ideas which are both!

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New Products and Major Announcements from HubSpot INBOUND 2017

[fa icon="calendar'] Sep 27, 2017 9:00:00 AM / by DIA Team posted in inbound marketing, Sales Enablement, technology marketing, HubSpot

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At this year’s annual HubSpot INBOUND conference, five new and exciting products were introduced to increase the success of marketing teams.  Each of these new tools can be added to your organization’s existing HubSpot account, making them a more streamlined marketing machines!

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Must Have Apps & Technology for #GivingTuesday

[fa icon="calendar'] Sep 20, 2017 9:01:00 AM / by DIA Team posted in marketing strategy, nonprofit marketing

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Mobile access is one of the driving forces behind the overwhelming success of #GivingTuesday. With new products and applications being introduced for raising funds, it is high time for nonprofits to explore options which can increase their efficiency and overall success in raising money (and awareness) for their cause.

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Ideas for a Successful #GivingTuesday

[fa icon="calendar'] Sep 6, 2017 8:43:00 AM / by DIA Team posted in marketing strategy, nonprofit marketing

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Now that summer is over, the holiday season is fast approaching. For nonprofits, #GivingTuesday has become a “kick off” to the year-end fundraising season. Many organizations want to participate in this highly successful method of raising funds ($168 million raised in 2016), but may not know the best way to create a unique approach, especially looking for one which will help them stand out.

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Drive Engagement with Effective Instagram Captions

[fa icon="calendar'] Aug 9, 2017 8:30:00 AM / by DIA Team posted in social media

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When preparing Instagram posts, the caption may not be at the top of your list, but it should definitely be more than an afterthought. Your caption needs to be as compelling as the photo it is describing in order to attract followers and inspire action.

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Creating Content for Instagram—A Picture is Worth 1000 Words

[fa icon="calendar'] Jul 5, 2017 8:30:00 AM / by DIA Team posted in social media

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With over 700 million active users, Instagram is widely known as one of the most popular places to share photos and connect with other like-minded people across the globe. Even more promising is the potential it holds for brand marketing—as companies are adopting the use of Instagram at a rapid pace. An eMarket forecast, estimates that it will be used by 70% of brands this year.

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Artificial intelligence: How Can You Really Use It?

[fa icon="calendar'] Jun 14, 2017 8:00:00 AM / by DIA Team posted in technology marketing, marketing strategy, Artificial Intelligence

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Artificial intelligence is reportedly making marketers more productive, highly successful, and creative! There are so many areas where artificial intelligence can—and does—make a difference in your marketing abilities, you need to focus on what works and is really practical for your team’s specific needs.

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Social Media Terms and Meanings Volume 4: Twitter

[fa icon="calendar'] May 10, 2017 8:30:00 AM / by DIA Team posted in social media

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There is no social media site that can be overlooked, as each has its benefits and reveals a unique potential audience to your business. Twitter may be the last site we cover in our journeys across the world of top social media platforms, but it can be just as useful to marketers as the others. Alexa reports that it ranks 8th among social media sites in the U.S., and Twitter reports it has over 313 Million active monthly users. The word “tweet” is known worldwide, and its use as a short burst of content is perfectly suited to our attention-deficit world!

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