Insights

Adding Chatbots to Your Marketing Strategy—A Digital Assistant

[fa icon="calendar'] May 17, 2017 8:30:00 AM / by Katrice Svanda posted in technology marketing, marketing strategy, Artificial Intelligence

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Although robots are not poised to take control of the world as of yet, chatbots are now more than just a far-fetched idea from a science fiction movie. As a part of the larger Artificial Intelligence surge we have seen in recent years, chatbots are a shiny new tool ready to take your marketing strategy to new heights. Let’s look at what they are, what they offer, and how you can use them to improve your marketing success.

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LinkedIn Introduces New Lead Gen Forms

[fa icon="calendar'] Apr 5, 2017 7:30:00 AM / by DIA Team posted in social media, inbound marketing, Advertising

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LinkedIn has already earned the reputation of being one of the most used social networking sites for business professionals, with over 467 million users reported in late 2016. They are poised to increase their popularity with marketers with the introduction of LinkedIn Lead Gen Forms. This new format is designed to improve the collection of quality leads, especially on mobile devices.

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Artificial Intelligence and Inbound Marketing

[fa icon="calendar'] Feb 22, 2017 8:30:00 AM / by Katrice Svanda posted in technology marketing, inbound marketing, Artificial Intelligence

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The heart of inbound marketing is the customer; how you build a relationship with that potential customer through useful content, attracting them to you instead of searching for them. There are many components to inbound marketing, and although it appears “new,” Artificial Intelligence (AI) is really just a more recent way to make that connection with your leads easier. Although there is some “prep work” to establishing artificial intelligence as part of your marketing strategy, the rewards are not difficult to observe.

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Artificial Intelligence in Marketing: Who's Got it Right and How to Get On Board

[fa icon="calendar'] Jan 25, 2017 8:00:00 AM / by Katrice Svanda posted in marketing automation, technology marketing, marketing strategy, Artificial Intelligence

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Artificial Intelligence (AI) has been making our lives easier for decades. Imagine your email inbox without a spam filter, bursting at the seams with unwanted or useless emails? Try using a search engine without search engine optimization and keywords to help you wade through the thousands of search results? These are just a few of the more recent AI advancements we take for granted.

As a marketing department, you must wade through the options to find what products and service make sense for your company. Even in your business, you are likely using Artificial Intelligence in ways like:

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Optimizing and Integrating Email Marketing for Conversions

[fa icon="calendar'] Jan 18, 2017 8:30:00 AM / by DIA Team posted in content marketing, inbound marketing, email marketing

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Email may seem like an old-fashioned way of marketing. With social media, mobile, and other forms garnering the most interest, you might think that there is little need to focus on this type of marketing. This is not true. Recent findings indicate that investment in email as a channel continues to grow at a rapid pace; and why not? A relatively cheap way to market, email marketing gives you a return on investment of 38-1. However, it must be handled delicately. If you misuse it by bombarding a bad list of contacts with content they don’t care about, you can severely damage your chances of conversions. 

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How Video Marketing is Evolving​

[fa icon="calendar'] Jan 11, 2017 8:30:00 AM / by DIA Team posted in content marketing, inbound marketing, video marketing

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As the landscape of digital marketing has changed dramatically in recent years, one trend stands out; video marketing. This type of marketing is suited for today’s consumer, easily shared, interest grabbing and accessible effortlessly from mobile devices.

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How to Use Artificial Intelligence in Your Marketing Strategy

[fa icon="calendar'] Dec 14, 2016 8:30:00 AM / by Katrice Svanda posted in technology marketing, marketing strategy, Artificial Intelligence

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Artificial Intelligence (A.I.) has been on the rise, with no slowdown in sight. With the recent revision in data collection disclaimers by tech companies, consumer trust in this technology has grown. Even for those who may not realize they are using artificial intelligence, the idea is exciting; the possibility of instant communication alone is enough to lure customers in. They are savvier than ever, and the need for instant gratification, combined with the high level of education and knowledge about their buying needs, makes the timing right for today’s customers to accept the idea of creating relationships with artificial intelligence personas representing you.

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How to Revise Your Value Proposition and Attract the Prospects You Want

[fa icon="calendar'] Dec 7, 2016 9:00:00 AM / by Katrice Svanda posted in content marketing, technology marketing, inbound marketing, marketing strategy, brand positioning

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You’ve got an innovative new product or service. Your team has planned the perfect marketing funnel. You’ve invested your valuable resources into the launch. You’re ready for the customers to come to you in droves, you’re convinced that they’re just going to throw money at you, and then…..crickets.

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Best Practices to Maximize Your Facebook Reach

[fa icon="calendar'] Nov 30, 2016 8:30:00 AM / by DIA Team posted in social media, inbound marketing

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There was a time when simply having a Facebook page and followers meant you were reaching an ever-growing audience. However, that was years ago, and you need to step up your game if you want to expand your reach, specifically your organic reach. So many advertisers are using Facebook that only posting just doesn’t get the job done anymore.

Does this mean that Facebook advertising is a thing of the past? In a word, No. You still have people visiting your page and keeping an open channel with you. You want to nurture that relationship. You simply need to be sure you are optimizing your use of Facebook as a marketing platform. Let’s delve a little deeper to look for some best practices you can use to maximize your Facebook use, increase your reach, and still enable Facebook to be a viable marketing tool.

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The A, B, Cs of Artificial Intelligence for Marketers

[fa icon="calendar'] Nov 2, 2016 8:30:00 AM / by Katrice Svanda posted in technology marketing, inbound marketing, marketing strategy, Artificial Intelligence

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The term artificial intelligence may invoke images of personal robots working as maids or self-driving cars (which is somewhat true), but you may not realize that it is not only already part of our daily lives, but has been studied and developed for years. In fact, the term was coined back in 1956 when Dartmouth professor John McCarthy first pondered whether or not a computer could learn like a human child. Today’s artificial intelligence is better than ever because over 90% of the world’s data has been generated in the past two years!

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