Insights

How to Revise Your Value Proposition and Attract the Prospects You Want

[fa icon="calendar'] Dec 7, 2016 9:00:00 AM / by Katrice Svanda posted in content marketing, technology marketing, inbound marketing, marketing strategy, brand positioning

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You’ve got an innovative new product or service. Your team has planned the perfect marketing funnel. You’ve invested your valuable resources into the launch. You’re ready for the customers to come to you in droves, you’re convinced that they’re just going to throw money at you, and then…..crickets.

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5 Holiday Social Media Marketing Tips for B2B Companies

[fa icon="calendar'] Oct 19, 2016 9:00:00 AM / by DIA Team posted in social media, inbound marketing, video marketing, marketing strategy

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The holidays are a great time of year to rethink business strategy. Consumers are switching their focus, winding down from work and giving more attention to your offers than their busy schedule would usually allow. As a marketer, one of the best ways you can leverage this is by creating social media campaigns that are geared towards the holidays.

For many companies, a huge proportion of annual sales can occur in November and December. Effective social media practices can reinforce your goals for the holiday season and help you and your team finish the year strong.

Here are some social media marketing tips to implement these holidays if you run a B2B company.

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B2C Marketing Strategies to Implement This Holiday Season

[fa icon="calendar'] Oct 5, 2016 9:00:00 AM / by DIA Team posted in social media, inbound marketing, video marketing, marketing strategy

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November and December are a wonderful time for marketers. Customers reach into their pockets for their loved ones and often purchase goods and services in a way that they otherwise wouldn’t have throughout the year. This is why business savvy companies look to develop holiday season themed specials and content in order to best capitalize on this time of year.

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Ways to Measure Your Sales Enablement Efforts

[fa icon="calendar'] Apr 20, 2016 9:00:00 AM / by DIA Team posted in Sales & Marketing Alignment, enterprise inbound marketing, Sales Enablement, Sales Strategy

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Maybe you have decided to start a sales enablement campaign, or are simply considering taking the plunge. No matter where you are in the process, you already know that this common sense theory has been proven to improve conversion rates dramatically. Did you know a survey by Vantage Point indicated that only 40% of Sales Enablement programs are being measured?

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Planning a Sales Enablement Strategy that Delivers Results

[fa icon="calendar'] Feb 24, 2016 8:30:00 AM / by Katrice Svanda posted in Sales & Marketing Alignment, Sales Enablement, Sales Strategy

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Now that you know how important a sales enablement strategy is to your company its time to learn some of the key parts of the plan. Like a game playbook, there are several important aspects to your success. Some of the most important focuses are the content type, tool accessibility, selling the material to the sales team, leadership, and how to measure what works and what doesn’t. 

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4 Evergreen Content Creation Tactics to Start Today

[fa icon="calendar'] Dec 30, 2015 8:30:00 AM / by DIA Team posted in content marketing, inbound marketing, video marketing

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Everyone in the digital marketing world is looking for the magic pill. They are searching for the one tactic that will span the test of time, and hopefully last for years.

Unfortunately, we’re in a period of transition, and the marketing landscape is constantly changing. Some of the methods that we employ today may be obsolete a few years from now. In fact, there has been lots of talk of traditional SEO becoming completely irrelevant.

Yet marketers the world over, are still looking for a sustainable method, they have yet to find one. But there is one way that the work they put in today can reap benefits for years; this is evergreen content.

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Measure and Optimize Your Retargeting Campaign Performance

[fa icon="calendar'] Dec 16, 2015 8:30:00 AM / by DIA Team posted in inbound marketing, Retargeting, Advertising

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Now that you have been running your retargeting campaign, you really want to know how it is working. Is the technique you chose (or combination of techniques) providing you with the ROI you wanted? Should the retargeting campaign performance be tested further? Would a different style work better?

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Best Practices for Retargeting Campaigns: Making it Work for You, Without Re-Inventing the Wheel

[fa icon="calendar'] Oct 21, 2015 8:44:00 AM / by Katrice Svanda posted in inbound marketing, Retargeting, Advertising

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It may seem like everyone already successful has the market cornered and you are missing out on those visitors who have said “No, thank you” to your product or services. But that’s not true! It is more likely that they are running a retargeting campaign…and so can you! Top marketers report that retargeting is the most underused online marketing technology. Here are 7 best practices to help you launch a successful campaign of your own:

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Retargeting: Ways to Start (and Keep) a Successful Campaign

[fa icon="calendar'] Sep 9, 2015 9:00:00 AM / by DIA Team posted in inbound marketing, Retargeting, Advertising

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Retargeting is the process by which you focus your marketing efforts to attract leads that have visited your site but left “empty-handed.” Perhaps they looked around, viewed a few products, or maybe even put them in shopping cart, only to abandon it before completing a purchase. You may never know why they didn’t convert, but don’t want to give up on them. Here are six ways to lure them back:

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Get ‘Em Back: How to Increase Lead Generation with Retargeting

[fa icon="calendar'] Aug 12, 2015 9:00:00 AM / by DIA Team posted in inbound marketing, Retargeting, Advertising

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In the past, the “reach and frequency model” of marketing meant that only the biggest brands with the deepest pockets could run the most effective campaigns. Nowadays, the map has changed; media channels are diverse and new tools exist to help even small retailers call attention to themselves in today’s global audience.

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