Insights

Best Practices for Retargeting Campaigns: Making it Work for You, Without Re-Inventing the Wheel

[fa icon="calendar'] Jan 9, 2017 8:44:14 AM / by Katrice Svanda posted in inbound marketing, Retargeting, Advertising

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It may seem like everyone already successful has the market cornered and you are missing out on those visitors who have said “No, thank you” to your product or services. But that’s not true! It is more likely that they are running a retargeting campaign…and so can you! Top marketers report that retargeting is the most underused online marketing technology. Here are 7 best practices to help you launch a successful campaign of your own:

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How to Revise Your Value Proposition and Attract the Prospects You Want

[fa icon="calendar'] Dec 7, 2016 9:00:00 AM / by Katrice Svanda posted in content marketing, technology marketing, inbound marketing, marketing strategy, brand positioning

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You’ve got an innovative new product or service. Your team has planned the perfect marketing funnel. You’ve invested your valuable resources into the launch. You’re ready for the customers to come to you in droves, you’re convinced that they’re just going to throw money at you, and then…..crickets.

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5 Holiday Social Media Marketing Tips for B2B Companies

[fa icon="calendar'] Oct 19, 2016 9:00:00 AM / by DIA Team posted in social media, inbound marketing, video marketing, marketing strategy

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The holidays are a great time of year to rethink business strategy.

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B2C Marketing Strategies to Implement This Holiday Season

[fa icon="calendar'] Oct 5, 2016 9:00:00 AM / by DIA Team posted in social media, inbound marketing, video marketing, marketing strategy

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November and December are a wonderful time for marketers.

Customers reach into their pockets for their loved ones and often purchase goods and services in a way that they otherwise wouldn’t have throughout the year. This is why business savvy companies look to develop holiday season themed specials and content in order to best capitalize on this time of year.

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Retargeting: Ways to Start (and Keep) a Successful Campaign

[fa icon="calendar'] Sep 9, 2015 9:00:00 AM / by DIA Team posted in inbound marketing, Retargeting, Advertising

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Retargeting is the process by which you focus your marketing efforts to attract leads that have visited your site but left “empty-handed.” Perhaps they looked around, viewed a few products, or maybe even put them in shopping cart, only to abandon it before completing a purchase. You may never know why they didn’t convert, but don’t want to give up on them. Here are six ways to lure them back:

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Get ‘Em Back: How to Increase Lead Generation with Retargeting

[fa icon="calendar'] Aug 12, 2015 9:00:00 AM / by DIA Team posted in inbound marketing, Retargeting, Advertising

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In the past, the “reach and frequency model” of marketing meant that only the biggest brands with the deepest pockets could run the most effective campaigns. Nowadays, the map has changed; media channels are diverse and new tools exist to help even small retailers call attention to themselves in today’s global audience.

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Rewards Based Crowdfunding Campaign for Nonprofits

[fa icon="calendar'] May 20, 2015 9:00:00 AM / by DIA Team posted in social media, nonprofit marketing

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As many in the nonprofit sector know, fundraising can be difficult. Online crowdfunding campaigns are a new and effective way for those in the sector to approach this problem. One type of crowdfunding that has taken off all around the world is rewards-based crowdfunding. This works by first having the nonprofit post a project on a relevant platform such as FundRazr and Kickstarter. A multimedia promotion will ask for financial help and in return for support, donators will receive various rewards depending on their investment. Rewards-based crowdfunding means that the project will offer rewards, usually modest, to the individuals to donate. These rewards are usually tiered; so the more you donate the greater (and often more personal) the reward.

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Elements of a Successful Crowdfunding Campaign for Nonprofits

[fa icon="calendar'] Feb 25, 2015 9:00:00 AM / by DIA Team posted in social media, nonprofit marketing

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Generating revenue has always been and will continue to be an issue for nonprofit organizations. This is largely because nonprofit are usually providing services and assistance to those who may not be able to afford the full cost of their service, be it health, cultural or social. As a result, they must make up the difference with government assistance, philanthropy or most commonly – fundraising.

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What is Closed-Loop Reporting and How Can it Benefit Your Bottom Line

[fa icon="calendar'] Sep 10, 2014 9:00:00 AM / by DIA Team posted in marketing automation, Sales & Marketing Alignment, enterprise inbound marketing

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To keep your sales and marketing teams working together, you need to communicate and collaborate in order to increase your leads and eventually, your sales. There are several aspects of the aligning of your two teams and key tools to supporting your efforts. We will look at how close-loop reporting plays a part of this winning combination.

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Easy Search Engine Optimization (SEO) Tips for Nonprofits

[fa icon="calendar'] Jul 16, 2014 12:00:00 AM / by DIA Team posted in search engine optimization, nonprofit marketing

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Search engine optimization is an important part of maximizing your site traffic to increase qualified leads for your nonprofit. Here are a few tips to help you get started:

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