The holidays are a great time of year to rethink business strategy.
November and December are a wonderful time for marketers.
Customers reach into their pockets for their loved ones and often purchase goods and services in a way that they otherwise wouldn’t have throughout the year. This is why business savvy companies look to develop holiday season themed specials and content in order to best capitalize on this time of year.
As many in the nonprofit sector know, fundraising can be difficult. Online crowdfunding campaigns are a new and effective way for those in the sector to approach this problem. One type of crowdfunding that has taken off all around the world is rewards-based crowdfunding. This works by first having the nonprofit post a project on a relevant platform such as FundRazr and Kickstarter. A multimedia promotion will ask for financial help and in return for support, donators will receive various rewards depending on their investment. Rewards-based crowdfunding means that the project will offer rewards, usually modest, to the individuals to donate. These rewards are usually tiered; so the more you donate the greater (and often more personal) the reward.
Generating revenue has always been and will continue to be an issue for nonprofit organizations. This is largely because nonprofit are usually providing services and assistance to those who may not be able to afford the full cost of their service, be it health, cultural or social. As a result, they must make up the difference with government assistance, philanthropy or most commonly – fundraising.
Sharing is caring. Or at least that is the sentiment with most people. This phrase should be considered by business owners and managers, and especially marketing managers. Social media has provided businesses the opportunity to do just that: share.
Posting links to Facebook, adding ideas or photos to Pinterest, mentioning sales or specials on Twitter, or simply getting into or starting a social media conversation is today’s best way to keep your business, product or service relevant.
Marketing your business serves a critical role in building an industry presence and a loyal customer base. Traditional marketing strategies are still being used; however, their effectiveness is fading. One of the most powerful marketing strategies is inbound marketing. Technology firms use inbound marketing to connect with their target audiences in more engaging and meaningful ways. This generates leads, who ultimately become customers and brand promoters in the long-run. Inbound marketing not only appeals to your audience’s interests in a natural and non-invasive way, but it also saves marketers time and money.
Social media channels provide opportunities to grow your business while building strong customer relationships. According to Hubspot’s webinar, “Secrets to Success in Social Media in 2014,” new social media tools are emerging every day that make it possible for users to maximize online customer engagement and drive sales. Follow these best practices for creating value on social media channels.
Manufacturing companies face unique challenges in securing new and repeat business. Finding the time to connect with people who need and want your services can be difficult in a world characterized by more and more communication channels, particularly digital ones. Time and budget constraints present more obstacles.
How do you get heard through the clutter? Help customers find you with inbound marketing! Inbound marketing attracts interested parties to you, rather than relying on the traditional advertising tactics of days past. Plus, its measurable and saves time and money!
Marketers are under constant pressure to justify the impact of marketing campaigns on their company’s bottom line. It is critical for marketers to use marketing metrics to understand the effectiveness of different marketing strategies.
In today’s digital world, social media campaigns lead to website visitors and customer purchases. Analyzing the impact of marketing campaigns across social media channels like Facebook and Twitter cannot be accomplished successfully without advanced tracking tools, like Google Analytics. Promotional “tweets” have grown in popularity and conversion rates when it comes to driving visitors from the Twitter campaign page to the company website. However, it has proven difficult to attribute customer conversions back to the original promoted tweets. That is, until now. Introducing, conversion tracking for Twitter ads.
Enterprise content marketing is evolving with the growing popularity of online marketing campaigns. As more people browse for information and shop online, companies can utilize relevant, targeted content to attract leads and move them through the sales cycle. In our previous article, How to Measure Enterprise Inbound Marketing Success, we discussed the key considerations you should identify and analyze when measuring the effectiveness of your inbound marketing campaigns.