Social media could be considered the heart of the #GivingTuesday drive. You already have a social media presence, so you don’t have to reinvent the wheel to create unique and effective social campaigns. So, before you throw your hands up in defeat, thinking that it’s too late to come up with something clever (or easy), here are some ideas which are both!
Mobile access is one of the driving forces behind the overwhelming success of #GivingTuesday. With new products and applications being introduced for raising funds, it is high time for nonprofits to explore options which can increase their efficiency and overall success in raising money (and awareness) for their cause.
Now that summer is over, the holiday season is fast approaching. For nonprofits, #GivingTuesday has become a “kick off” to the year-end fundraising season. Many organizations want to participate in this highly successful method of raising funds ($168 million raised in 2016), but may not know the best way to create a unique approach, especially looking for one which will help them stand out.
When preparing Instagram posts, the caption may not be at the top of your list, but it should definitely be more than an afterthought. Your caption needs to be as compelling as the photo it is describing in order to attract followers and inspire action.
With over 700 million active users, Instagram is widely known as one of the most popular places to share photos and connect with other like-minded people across the globe. Even more promising is the potential it holds for brand marketing—as companies are adopting the use of Instagram at a rapid pace. An eMarket forecast, estimates that it will be used by 70% of brands this year.
Although robots are not poised to take control of the world as of yet, chatbots are now more than just a far-fetched idea from a science fiction movie. As a part of the larger Artificial Intelligence surge we have seen in recent years, chatbots are a shiny new tool ready to take your marketing strategy to new heights. Let’s look at what they are, what they offer, and how you can use them to improve your marketing success.
There is no social media site that can be overlooked, as each has its benefits and reveals a unique potential audience to your business. Twitter may be the last site we cover in our journeys across the world of top social media platforms, but it can be just as useful to marketers as the others. Alexa reports that it ranks 8th among social media sites in the U.S., and Twitter reports it has over 313 Million active monthly users. The word “tweet” is known worldwide, and its use as a short burst of content is perfectly suited to our attention-deficit world!
It may surprise you that Instagram, known primarily as a platform for photo sharing, has surpassed Twitter. Additionally, its success is snowballing, with the dramatic rise in business accounts and the added benefits of business tools like insights, post promotion, and other ways to promote your brand. Now is the time to create your Instagram account or convert it to a business account. With a user base of over 500 MILLION people, you have a plethora of great leads waiting to be discovered!
LinkedIn has already earned the reputation of being one of the most used social networking sites for business professionals, with over 467 million users reported in late 2016. They are poised to increase their popularity with marketers with the introduction of LinkedIn Lead Gen Forms. This new format is designed to improve the collection of quality leads, especially on mobile devices.
Today’s consumers are bombarded with a language that is constantly changing, and experienced consumers (especially Millennials) can smell a “newbie” from a mile away! Just like taking Spanish lessons before flying to Puerto Vallarta for vacation, it is an excellent idea to be armed with the lingo before marketing on social media.
Let’s review the A-B-C’s of one of the oldest social media platforms: Facebook.