Content is the heart of inbound marketing by building awareness, generating leads, and working day and night to convert leads into customers. Content seems to be everywhere, but how do you condense it in a way that not only makes sense to your target audience, but convinces them to ultimately become a customer for your product or service? The change in how people look for content online presents profitable opportunities for manufacturing companies to market more efficiently, effectively, and affordably. According to the B2B Manufacturing Content Marketing 2014 report, sponsored by Oracle Marketing Cloud, 86% of manufacturing marketers have adopted content marketing. To make the most of your content efforts, here are the steps you should follow to achieve effective and efficient manufacturing content marketing.