Marketing is a challenging industry, as customer expectations and technological tool availability has risen to new levels. In the struggle to keep up with a changing world, companies are looking at artificial intelligence (AI) as a tool which can not only improve their efficiency, but also provide consumers with a more satisfying experience.
In a step to make online donating easier for both givers and their favorite nonprofits, Google has announced the addition of a DONATE button to their Google for Nonprofits slate of management tools. Capitalizing on the giving culture found during the holiday season, when nearly 30% of all donations are given, Google has introduced this new tool to facilitate the influx of searches performed via Google by charity-minded internet visitors.
Social media could be considered the heart of the #GivingTuesday drive. You already have a social media presence, so you don’t have to reinvent the wheel to create unique and effective social campaigns. So, before you throw your hands up in defeat, thinking that it’s too late to come up with something clever (or easy), here are some ideas which are both!
At this year’s annual HubSpot INBOUND conference, five new and exciting products were introduced to increase the success of marketing teams. Each of these new tools can be added to your organization’s existing HubSpot account, making them a more streamlined marketing machines!
Mobile access is one of the driving forces behind the overwhelming success of #GivingTuesday. With new products and applications being introduced for raising funds, it is high time for nonprofits to explore options which can increase their efficiency and overall success in raising money (and awareness) for their cause.
Now that summer is over, the holiday season is fast approaching. For nonprofits, #GivingTuesday has become a “kick off” to the year-end fundraising season. Many organizations want to participate in this highly successful method of raising funds ($168 million raised in 2016), but may not know the best way to create a unique approach, especially looking for one which will help them stand out.
When preparing Instagram posts, the caption may not be at the top of your list, but it should definitely be more than an afterthought. Your caption needs to be as compelling as the photo it is describing in order to attract followers and inspire action.
Artificial Intelligence (AI) is beginning to permeate business—and especially marketing—with a variety of uses. In fact, it was chosen by the World Economic Forum as one of the Top 10 Emerging Technologies of 2016. When considering when and how to integrate AI use in your marketing strategy, automation is likely to be the most obvious choice on where to focus your efforts.
With over 700 million active users, Instagram is widely known as one of the most popular places to share photos and connect with other like-minded people across the globe. Even more promising is the potential it holds for brand marketing—as companies are adopting the use of Instagram at a rapid pace. An eMarket forecast, estimates that it will be used by 70% of brands this year.
Artificial intelligence is reportedly making marketers more productive, highly successful, and creative! There are so many areas where artificial intelligence can—and does—make a difference in your marketing abilities, you need to focus on what works and is really practical for your team’s specific needs.